to remove filtersPlanet Media - A speed-read guide to the major developments of the week
29 Jul 2008 | by Media Week
with Carlsberg. CLIENTS - Coca-Cola reviews Coca-Cola is reviewing its global marketing strategy, which ...
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This Is What I Do: Adrian Swift, etv Media Group
16 Sep 2008 | by Staff
have better ideas than me. What is it like to work at etv? If Carlsberg made offices ... (only ...
MediaVest lands £5m Heineken account
23 Jul 2008 | by Sarah Crawley-Boevey
The decision to move the account, thought to be worth 5m, comes after the beer brand bought rival Scottish Newcastle as part of a consortium with Carlsberg. Publicis Groupe's MediaVest already handles the media planning and buying for Scottish and Newcastle. The three companies are now due to integrate ...
Brand Barometer - Carlsberg scores a winner
01 Jul 2008 | by Sundip Chahal
The new Carlsberg ad first aired on 15 May and was screened again on 13 June. Coinciding ... -established approach and slogans used by Carlsberg of: "If Carlsberg made ..." and "Probably the best lager ... . Carlsberg's continued sponsorship of the sport and its football-related ads will continue to establish a ...
Sky surveys red button factor
01 Jul 2008 | by Media Week
Using Sky View and TNS Worldpanel data for interactive campaigns for Warburtons bread, Carlsberg ... . It was also found that 54% of those interacting with the campaigns who bought Carlsberg were new buyers, while 25% of Warburtons buyers were new to the brand. Of the three brands, Carlsberg experienced ...
New alcohol marketing rules introduced
04 Jan 2008 | by Isabella Piasecka
The Portman Group, whose member companies include Bacardi-Martini, Carlsberg UK, Diageo, Pernod Ricard UK and Scottish Newcastle, has ruled in its latest code of practice that alcohol branding must not appear on children s replica sports shirts, under sponsorship agreements signed after 1 January 2008 ...
The Future of TV - On-demand marks a new era for TV ads
30 Oct 2007 | by Lucy Rouse
, and there are no centre-breaks. Carlsberg was the first brand to advertise, with a cut-down version of its Old Lion ad ...
Media Choice - League Paper looks value for Championship fans
08 Nov 2005 | by Peter Williams
with football. For example, Carlsberg, an official sponsor of the FA Cup, took a page in the launch issue ...
In Brief
04 Oct 2005 | by Media Week
, and Carlsberg...magazine. Carlsberg launches £1m campaign for Holsten Pils Carlsberg UK is launching its first ...
The Non-League Paper seals drink brand win
12 May 2004 | by MediaWeek
deal with leading brand advertiser Carlsberg..... Commercial director Richard Coles said: “We are delighted that Carlsberg have decided to underpin ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
