to remove filtersProduct placement makes Dolce Gusto top brand on screen time
10 Jun 2011 | by Daniel Farey-Jones
me Naked 84 Hollyoaks salon and Two Pints of Lager Carlsberg 84 Vera, Emmerdale ...
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Carlsberg signs year-long ad deal with Sky Sports
05 Sep 2011 | by Daniel Farey-Jones
Carlsberg has struck a year-long £1.5m partnership with Sky Sports that will put a series of 20 TV...The campaign by creative agency Fold7 aims to get Carlsberg out of the fridge and into the hands ... to reaffirm the brand proposition of Carlsberg as a reward, following the global relaunch around the line, "That calls for a Carlsberg", in April. They will run on all four Sky Sports channels and Sky Sports ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...
Carlsberg and Sky join for on-pack promotion
05 Oct 2010 | by Alex Brownsell
Carlsberg has partnered with Sky to launch an off-trade promotion offering consumers the chance...to win a Sky TV 3D package, each week until January, if they buy special packs of Carlsberg and Carlsberg ... +HD, and four pairs of 3D glasses. Carlsberg will back the promotion with a print and radio ad campaign ... literature. Paul Davies, director of brands and insight at Carlsberg UK, said: "Carlsberg UK research has ...
Tetley's signs deal to sponsor ITV4 shows
30 Sep 2010 | by Maisie McCabe
Tetley's, the Carlsberg-owned bitter brand, has signed an 18-month, multimillion-pound sponsorship..., and is part of a planned 5 million investment in bitter brands from Carlsberg. The idents for the sponsorship, created by Carlsberg UK's integrated marketing agency Billington Cartmell, will be shown ...
Carlsberg tailors pub posters for World Cup drive
04 Jun 2010 | by Joe Thomas
Carlsberg, the official beer of the England Team, is rolling out the final stage of its 'Team Talk...for 12 June. Paul Davies, director of brands and insight at Carlsberg UK, said: "Team Talk has struck a ... -trade as the waiting ends and the tournament begins." Carlsberg launched its 'Team Talk' TV ad, featuring English ...
Legends deliver team talk in Carlsberg World Cup ad
10 May 2010 | by Matt Williams
LONDON - Carlsberg has launched a star-studded World Cup ad to promote its status as the official...and interviews with some of the stars. Paul Davies, the director of brands and insight and Carlsberg UK, said ...
OMD appointed to Carlsberg £100m international media business
07 Jan 2010 | by Anne Cassidy
LONDON - Carlsberg has appointed OMD to handle its consolidated international media planning..., along with Carlsberg, The review included 22 markets in Europe and Asia including the UK, Germany, France, Russia, Hong Kong, Malaysia and Singapore. Carlsberg said in a statement: "As part of Carlsberg ... supplier arrangements globally for all markets under the remit of Carlsberg Group. We are now pleased ...
Emirates pushes World Cup packages via Sky mobile takeover
04 Dec 2009 | by James Quilter
tactical campaigns around the draw include Carlsberg and William Hill. William Hill is offering a free bet to customers who wager more than 5 on the eventual winner of the tournament. Carlsberg, which is the official ...
Carlsberg calls media review
01 Oct 2009 | by Ian Darby
LONDON - Carlsberg is reviewing its £20 million pan-European media planning and buying account....The Danish brewer, which owns beers including Tetley and Tuborg as well as the main Carlsberg ... will not be included. Sources suggested that OMD is likely to repitch for the account. Carlsberg s media spend has ... and 13 million in the UK. However, its 2008 UK spend was 3 million on the main Carlsberg brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
