to remove filtersMy Media World: James Grant
26 Oct 2011 | by Jeremy King
. I loved working with Carlsberg at ZenithOptimedia, with Audi at MediaCom and then with GroupM at MSN ...
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Champions League final peaks at 10.6 million on ITV1
21 May 2012 | by Maisie McCabe
According to unofficial overnight figures, ITV1 had a peak audience of 10.56 million viewers, a 43.0% share of the TV watching audience, as the match reached its finishing stages at 10.25pm. Brands advertising during the show included Mastercard, Nike, Carlsberg, TV marketing body Thinkbox, Ford, Rockstar ...
Tuborg beer secures spotlight in LMFAO music vid
20 Sep 2011 | by Sara Kimberley
. The competition campaign, a collaboration between brand owner Carlsberg UK, Channel 4 and Bauer Media ... international media account for Carlsberg. After winning the competition Wroe jetted off to Las Vegas to meet ... at Carlsberg UK, said: "Both us and LMFAO were blown away by Josh s creativity and ideas for the video ...
Carlsberg signs year-long ad deal with Sky Sports
05 Sep 2011 | by Daniel Farey-Jones
Carlsberg has struck a year-long £1.5m partnership with Sky Sports that will put a series of 20 TV...The campaign by creative agency Fold7 aims to get Carlsberg out of the fridge and into the hands ... to reaffirm the brand proposition of Carlsberg as a reward, following the global relaunch around the line, "That calls for a Carlsberg", in April. They will run on all four Sky Sports channels and Sky Sports ...
Trading places: this week's people moves
12 Aug 2011 | by Sara Kimberley
Advertising Lisa Rokny , head of digital creative and development at CBS Outdoor , has been appointed the first marketing director at ad agency HMDG . Rokny will report to agency partner Greg Grimmer . ( Campaign ) Jo Boyd , former global account director on Carlsberg ...
Will owners respect Bailey?
23 Jun 2011 | by Alasdair Reid
- the sort of watering hole where, as in that Carlsberg ad, there are always cabs to be had outside ...
OMD takes top spot on Thinkbox TV Planning Awards shortlist
12 May 2011 | by Staff
The Omnicom-owned agency has been shortlisted twice in the Integrated Category, first for its work on 'Winning the World Cup for Carlsberg' and 'Christmas Invitations to Feel Good' for high-street retailer ... the Nation OMD UK Carlsberg Winning the World Cup for Carlsberg OMD UK Boots ...
Paper Round (28 April) - Which clients are advertising in the national press?
28 Apr 2011 | by Sarah Johnson
. Carlsberg emphasises its masculinity, with the strapline "putting up the new table and shelves this bank holiday, that calls for a Carlsberg" in The Independent, The Times, and the Daily Mirror. ...
Paper Round (21 April) - Which clients are advertising in the national press?
21 Apr 2011 | by Sarah Johnson
readers to "make a difference". Carlsberg asks readers of The Independent "hunting for the perfect pub this Easter?" while suggesting "that calls for a Carlsberg". The ads also appear in The Times ...
Paper Round (2 November) - Which clients are advertising in the national press?
02 Nov 2010 | by Sarah Johnson
to encourage readers to switch to HD this Christmas. While Carlsberg is forced to take out ad space ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
