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My Media World: James Grant

. I loved working with Carlsberg at ZenithOptimedia, with Audi at MediaCom and then with GroupM at MSN ...

Tuborg beer secures spotlight in LMFAO music vid

. The competition campaign, a collaboration between brand owner Carlsberg UK, Channel 4 and Bauer Media ... international media account for Carlsberg. After winning the competition Wroe jetted off to Las Vegas to meet ... at Carlsberg UK, said: "Both us and LMFAO were blown away by Josh s creativity and ideas for the video ...

Carlsberg signs year-long ad deal with Sky Sports

Carlsberg has struck a year-long £1.5m partnership with Sky Sports that will put a series of 20 TV...The campaign by creative agency Fold7 aims to get Carlsberg out of the fridge and into the hands ... to reaffirm the brand proposition of Carlsberg as a reward, following the global relaunch around the line, "That calls for a Carlsberg", in April. They will run on all four Sky Sports channels and Sky Sports ...

Trading places: this week's people moves

Advertising Lisa Rokny , head of digital creative and development at CBS Outdoor , has been appointed the first marketing director at ad agency HMDG . Rokny will report to agency partner Greg Grimmer . ( Campaign ) Jo Boyd , former global account director on Carlsberg ...

Will owners respect Bailey?

- the sort of watering hole where, as in that Carlsberg ad, there are always cabs to be had outside ...

Product placement makes Dolce Gusto top brand on screen time

me Naked 84 Hollyoaks salon and Two Pints of Lager Carlsberg 84 Vera, Emmerdale ...

Power 100: 100 to 50

step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...

OMD takes top spot on Thinkbox TV Planning Awards shortlist

The Omnicom-owned agency has been shortlisted twice in the Integrated Category, first for its work on 'Winning the World Cup for Carlsberg' and 'Christmas Invitations to Feel Good' for high-street retailer ... the Nation OMD UK Carlsberg Winning the World Cup for Carlsberg OMD UK Boots ...

Paper Round (28 April) - Which clients are advertising in the national press?

. Carlsberg emphasises its masculinity, with the strapline "putting up the new table and shelves this bank holiday, that calls for a Carlsberg" in The Independent, The Times, and the Daily Mirror. ...

Paper Round (21 April) - Which clients are advertising in the national press?

readers to "make a difference". Carlsberg asks readers of The Independent "hunting for the perfect pub this Easter?" while suggesting "that calls for a Carlsberg". The ads also appear in The Times ...

 

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