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Carlsberg unveils Euro 2012 app

Carlsberg has launched a Euro 2012 news and entertainment mobile app, as part of its sponsorship...be exclusive content featuring Carlsberg brand ambassador Peter Schmeichel. The app is part of a raft ... by TV, outdoor, on-pack and point of sale. As Carlsberg is also the official beer of the England team, it has developed a bespoke app on the 'Carlsberg For England' Facebook page, which features UK brand ...

BP enters 'daily deals' fray with retail voucher site

The scheme launches with exclusive deals from BP Retail s strategic partners, which include Coca-Cola, Carlsberg, United Biscuits, Danone, Mars and Walkers. A Today s offers platform, which sits within BP s main website, offers consumers relevant deals based on their location. It has been created by Rockpool ...

Bavaria Beer website traffic rockets after World Cup stunt

and Carlsberg according to the online intelligence service Experian Hitwise. The majority of traffic ...

Airline and beer brands see World Cup search uplift

South African Airways and beer brands including Heineken and Carlsberg have seen the biggest rise...several beer brands. Heineken came in at number two, with Carlsberg, Corona and Budweiser respectively falling into place to fill the top five. Heineken sponsors the Netherlands team, Carlsberg the England ... begun play in the tournament. Carlsberg and Corona searches increased by 50%, and Budweiser by 33 ...

Wired world: digital marketing innovations from around the world

Carlsberg has launched a website that allows users to arrange to meet at a local party. The website's mobile ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.