to remove filtersBroadband to revive interactive TV
08 Apr 2008 | by Gareth Jones
-button campaign for Carlsberg attracts 500,000 household interactions watching extended footage for more than four ...
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Carlsberg in Goal.com tie
02 Jun 2009
Carlsberg has secured an editorial tie-up between its branded football video website, Partofthegame...Under the agreement, Goal.com will introduce video content, while Partofthegame.tv will feature sports news and football scores. This week, Carlsberg will post user-generated videos from last week's Champions League final between Barcelona and Manchester United. The fans that have produced the most popular ...
Digital: Tetley launches rugby web portal
10 Oct 2007
The Carlsberg-owned bitter brand has briefed Graphico to create a branded site featuring recently retired England rugby union captain Martin Johnson. The initiative will include Johnson discussing the scars he has received playing rugby, a 'Tetley trivia' section and an online competition to win a T ...
How to get ahead in marketing Part IV: Time for a story
11 Sep 2007 | by Jonathan Turner, Linsay Leslie-Miller
-of-mouth discussion - think of Smash, Cadbury s Flake, Nescafe Gold Blend, British Airways, Tango, Carlsberg ...
Digital brief: Carlsberg appoints Graphico
08 Aug 2007
Carlsberg has appointed Graphico as its lead digital agency as part of a strategy that will see
Digital: Brands sign to Sky service
11 Apr 2007 | by Gareth Jones
by Carlsberg. The beer brand ran 10-second ads encouraging viewers to watch an extended version of its recent ... % of viewers who were exposed to the first Carlsberg commercial watched the longer version, indicating that Sky's fledgling on-demand ad model is proving successful. Carlsberg is now to extend the 'Old Lions' on ...
Digital: Sky in on-demand iTV ads
14 Mar 2007 | by Gareth Jones
Carlsberg as a trial advertiser on its on-demand Sky Anytime TV service (Marketing, 21 February). The beer ... to four minutes of Carlsberg-branded footage as each programme ends. - Press green for the future, page ...
Castrol hires OgilvyOne for Uefa website
02 Feb 2007 | by Gareth Jones
number of sponsors for Uefa Euro 2008, including Carlsberg, Coca-Cola, JVC, Hyundai-Kia, MasterCard ...
Uefa selects agency for Euro 2008 work
23 Jan 2007 | by by Ed Kemp
are Carlsberg, Coca-Cola, Continental, Hyundai-Kia, JVC, MasterCard, McDonald s and Adidas. Separately, Uefa ...
Marketing League Table: Digital Leagues
25 Oct 2006 | by David Tiltman
% e-commerce, 5% CD-Rom, 20% marketing, 5% search. Clients include WKD, Carlsberg, Lucozade ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
