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NEWS: Saatchis promises irreverent tone for Lemonhead debut
05 Apr 1996
Saatchi and Saatchi is cementing its relationship with Carlsberg-Tetley by creating the first ads...Saatchi and Saatchi is cementing its relationship with Carlsberg-Tetley by creating the first ads for Lemonhead, a new alcoholic lemon drink. The campaign, believed to carry a media spend ... lemon . It will be targeted at 18- to 30-year-olds. Tom Wright, the Carlsberg-Tetley marketing ...
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