Campaign: That Calls for a Carlsberg Client: Carlsberg UK PR team: Salt Communications ... a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg ... and the FA Cup Final. Carlsberg wanted the campaign to position the beer as a reward for hard work ...
Stella Artois has the best overall image among beer brands in the UK. In the latest survey by PRWeek/One Poll, the brand was ahead of rivals including Carlsberg, Carling and Foster's in terms of overall reputation. But the AB InBev brand has been given the nickname 'wife beater' in the past ...
Danish beer giant Carlsberg is shaking up its UK comms operation to place a greater emphasis..., corporate social responsibility and public affairs. The new role will be the first time Carlsberg has ... for minimum pricing of alcohol . Carlsberg is currently designing the new role, but whoever is recruited ... Carlsberg, Tetley's and Tuborg. The restructure means that Carlsberg will no longer have a senior PRO ...
for Scottish Newcastle Carlsberg and Heineken's takeover of Scottish Newcastle COMMUNICATOR OF THE YEAR ...
The agency benefited from its work on Carlsberg and Heineken s bid for rival brewer Scottish Newcastle. It advised the target firm on the potential 10bn acq uisition. Smithfield also worked on the second biggest deal of January - advising Akzo Nobel on its 8bn bid for Imperial Chemical Industries ...
, Carlsberg and Heineken (following its takeover of Scottish Newcastle) - controlling three ...
unu sual, is not without precedent. In January, brewing giant Carlsberg added external affairs ... on the job, and has no regrets about doing so. I don t think it was a risk for Carlsberg, Roberts says. I ... . Roberts was also helped by Carlsberg s intelligent team restructuring. The internal comms function ...
working with its then client of 12 years, Carlsberg UK when the agency was hired by Heineken International ...
The former head of comms at brewer Carlsberg UK has joined the Motor Neurone Disease Association....was Carlsberg s top UK communicator until her departure last June ( PRWeek , 2 June 2006). She had been ... that running her own agency was not for me and that she missed working with a team. Her role at Carlsberg ...
-regulatory code. Originally set up in 1989, heavyweight members include Carlsberg UK, Diageo GB and Scottish ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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