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Food & Drink: Carlsberg calls for a fresh approach

Carlsberg's latest marketing drive - That Calls for a Carlsberg....Campaign That Calls for a Carlsberg Client Carlsberg UK PR team Salt Communications ... , the royal wedding, the two May bank holidays and the FA Cup Final. Carlsberg wanted the campaign to position the beer as a reward for hard work. Objectives To communicate the launch of Carlsberg's new ...

Campaigns: Carlsberg calls for a fresh approach

Campaign: That Calls for a Carlsberg Client: Carlsberg UK PR team: Salt Communications ... a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg ... and the FA Cup Final. Carlsberg wanted the campaign to position the beer as a reward for hard work ...

Carlsberg restructures comms team in bid to boost corporate and lobbying power

Danish beer giant Carlsberg is shaking up its UK comms operation to place a greater emphasis..., corporate social responsibility and public affairs. The new role will be the first time Carlsberg has ... for minimum pricing of alcohol . Carlsberg is currently designing the new role, but whoever is recruited ... Carlsberg, Tetley's and Tuborg. The restructure means that Carlsberg will no longer have a senior PRO ...

Four's Neil Hopkins joins M&C Saatchi Sport & Entertainment as a director

in its London headquarters. Clients include Carlsberg, Orange UK, Powerade, Reebok and TaylorMade ...

Liverpool sponsor Carlsberg apologises for proposed Sun promotion

LONDON - Carlsberg has apologised to Liverpool FC fans and abandoned plans to run a promotion...Carlsberg is the Liverpool shirt sponsor, and had been planning a promotion, set to run ... ". The Liverpool Echo, which is owned by Trinity Mirror, reported that Carlsberg received emails and letters about ... by fans. Keld Strudhal, marketing director of Carlsberg International, told the newspaper: "It ...

Generate Sponsorship appoints Neill to PR role

, Aviva, RAC, Samsung, The FA, Nationwide, Carlsberg, Bennetts, Nestle, Prime Time Recruitment, 888.com ...

NEWS ANALYSIS: How important is PR experience?

unu sual, is not without precedent. In January, brewing giant Carlsberg added external affairs ... on the job, and has no regrets about doing so. I don t think it was a risk for Carlsberg, Roberts says. I ... . Roberts was also helped by Carlsberg s intelligent team restructuring. The internal comms function ...

Ketchum scoops UK consumer brief for Heineken

working with its then client of 12 years, Carlsberg UK when the agency was hired by Heineken International ...

Portman Group lures Thompson to top job

-regulatory code. Originally set up in 1989, heavyweight members include Carlsberg UK, Diageo GB and Scottish ...

Profile: Gareth Roberts, Carlsberg UK

Gareth Roberts, head of external comms and sponsorship, Carlsberg UK - the official beer...of Carlsberg hurtle noisily along conveyor belts as vast machines herd them into formation. Short ... few weeks.’ Carlsberg is, of course, the official beer of the England team. Roberts’ accent carries traces of Chelmsford, the Essex town where he spent his formative years. And after 17 years at Carlsberg ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.