08 Dec 2011
Carlsberg's latest marketing drive - That Calls for a Carlsberg....Campaign That Calls for a Carlsberg Client Carlsberg UK PR team Salt Communications ...
, the royal wedding, the two May bank holidays and the FA Cup Final. Carlsberg wanted the campaign to position the beer as a reward for hard work.
Objectives
To communicate the launch of Carlsberg's new ...
08 Dec 2011
| by Joe Lepper
Campaign: That Calls for a Carlsberg Client: Carlsberg UK PR team: Salt Communications ...
a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg ...
and the FA Cup Final. Carlsberg wanted the campaign to position the beer as a reward for hard work ...
25 Nov 2010
| by David Woods
Danish beer giant Carlsberg is shaking up its UK comms operation to place a greater emphasis..., corporate social responsibility and public affairs.
The new role will be the first time Carlsberg has ...
for minimum pricing of alcohol .
Carlsberg is currently designing the new role, but whoever is recruited ...
Carlsberg, Tetley's and Tuborg.
The restructure means that Carlsberg will no longer have a senior PRO ...
16 Dec 2009
| by Gemma O'Reilly
in its London headquarters. Clients include Carlsberg, Orange UK, Powerade, Reebok and TaylorMade ...
18 Aug 2008
| by Staff
LONDON - Carlsberg has apologised to Liverpool FC fans and abandoned plans to run a promotion...Carlsberg is the Liverpool shirt sponsor, and had been planning a promotion, set to run ...
". The Liverpool Echo, which is owned by Trinity Mirror, reported that Carlsberg received emails and letters about ...
by fans. Keld Strudhal, marketing director of Carlsberg International, told the newspaper: "It ...
26 Feb 2008
| by Darren Davidson
, Aviva, RAC, Samsung, The FA, Nationwide, Carlsberg, Bennetts, Nestle, Prime Time Recruitment, 888.com ...
28 Mar 2007
| by Alex Black
unu sual, is not without precedent. In January, brewing giant Carlsberg added external affairs ...
on the job, and has no regrets about doing so. I don t think it was a risk for Carlsberg, Roberts says. I ...
. Roberts was also helped by Carlsberg s intelligent team restructuring. The internal comms function ...
14 Feb 2007
working with its then client of 12 years, Carlsberg UK when the agency was hired by Heineken International ...
17 Jan 2007
| by Alex Black and Sarah Robertson
-regulatory code. Originally set up in 1989, heavyweight members include Carlsberg UK, Diageo GB and Scottish ...
08 Jun 2006
| by Alex Black
Gareth Roberts, head of external comms and sponsorship, Carlsberg UK - the official beer...of Carlsberg hurtle noisily along conveyor belts as vast machines herd them into formation.
Short ...
few weeks.’ Carlsberg is, of course, the official beer of the England team.
Roberts’ accent carries traces of Chelmsford, the Essex town where he spent his formative years. And after 17 years at Carlsberg ...