DIRECT: WPP snaps up Marketing Perspectives
07 Oct 1999 | by KEITH JOHNSTON, Managing Director, Mani
65 staff and has clients including Carlsberg-Tetley, Hewlett-Packard, Orange and Virgin Interactive ...
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Special Brew in ads revival after seven-year gap
21 Oct 1999 | by IMELDA MICHALCZYK
Carlsberg-Tetley is supporting its Special Brew lager brand with advertising for the first time...Carlsberg-Tetley is supporting its Special Brew lager brand with advertising for the first time in seven years. The pounds 1m press campaign, created by Saatchi s core market of men in the 35 to 54 age range. Special Brew is the market leader in the super-strength sector. ...
STOP PRESS
05 Aug 1999 | by ALEXANDRA JARDINE
of Five. Carlsberg-Tetley has appointed Claydon Heeley to handle its pounds 4m below-the-line account for Carlsberg lager, which includes promotions around its sponsorship of next year s Euro 2000 ...
MARKETING MIX: That was the week that was
15 Jul 1999
leadership of the dollars 1.6bn UK toy market; Carlsberg announces plans to extend its brand with the launch of Carlsberg Ice beer; Mazda launches an ad which viewers have to video to understand. Only when ...
TOP 80 DIRECT MARKETING AGENCIES 1999: DM LEAGUE TABLES - DM sector charges on/It was another good year for the DM industry, marked as much by client-driven mergers as the arrival of advertising agencies’ direct spin-offs. Ken Gofton analyses the
11 Mar 1999 | by KEN GOFTON
director Stephen Hummel. Major clients Carlsberg-Tetley, Renault UK, Hewlett-Packard. Member DMA, ISP ...
CAREERS: Comment - Promotions can be music to the ears of clients
18 Feb 1999 | by TONY SIMPSON, deputy managing director
diverse range of clients from United Airlines to Carlsberg-Tetley s on-trade. The programming ...
DIRECT NEWS: Bly and Vincent set to quit freelancing to join Craik Jones
15 May 1998 | by EMMA HALL
spent freelancing, Vincent worked at the then KHBB on accounts such as Pentax, Carlsberg ...
Saatchis’ Snudden to run new APL division
19 Sep 1997 | by HARRIET GREEN
as an integrated account director on Carlsberg-Tetley, Hewlett-Packard and BT. He was promoted to director ...
CAMPAIGN DIRECT AWARDS: CREATIVITY LEAGUE
14 Feb 1997 | by MEG CARTER
of Warner Wellcome s Zantac 75, plus its work for the Carlsberg 95 music tour and a bag ... Disney Attractions, promotional work for Carlsberg-Tetley and Gillette Non-Sticky Gel. Paul ...
REVIEW: Marketing and advertising news in the week’s press
09 Jan 1997
for driving forward a new marketing strategy, following last year s failed merger with Carlsberg ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
