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Carlsberg Malaysia is reviewing the creative assignment for its flagship Green Label brand....Naga DDB, the incumbent, will pitch against McCann Erickson and Euro RSCG. Naga DDB has handled the bulk of Carlsberg's Malaysian business for the past three years. Separately, Universal McCann has appointed Prashant Kumar as the chief executive of its Malaysian office. Kumar, previously the group ...
LONDON - Saatchi & Saatchi has launched its latest TV ad for Carlsberg ahead of next month's Euro.... The endline is: Carlsberg don t do goal celebrations, but if they did, they d probably be the finest goal celebrations in the world. Saatchi Saatchi created Carlsberg s famous Probably the best lager in the world ...
in the world' strategy for Carlsberg....This one, a viral, is filmed on a camera phone in the crowd at Kingsmeadow, the home of AFC Wimbledon in the Carlsberg FA Trophy match against Torquay in February 2008. As the crowd waits ... : This announcement was brought to you by Carlsberg. Carlsberg don t do wives but if they did they d probably ...
Why were Bryan Ferry's comments odd? The Nazis were a bunch of frustrated art directors (they liked black, had read only one book and couldn't cope with criticism).
Tetley's bitter has called a pitch for its £2 million advertising account held by Saatchi & Saatchi. The company, which is owned by Carlsberg, is in the process of talking to undisclosed Northern agencies about the business. Saatchi & Saatchi will not repitch. Tetley's is reviewing the business ...
The company, which is owned by Carlsberg, is in the process of talking to a number of unnamed Northern agencies about the business. Saatchi Saatchi, will not repitch. Tetley is reviewing the business in an attempt to re-build its brand by focussing its commercial activity back into its Northern ...
Carlsberg China has called a creative review in preparation for the Beijing Olympic Games in 2008....The international beer giant is looking for an agency to handle its Carlsberg Green Label and Chill brands. Six agencies, including Ogilvy & Mather, Euro RSCG, Wieden & Kennedy and Young & Rubicam, are entering the pitch process, which is being overseen by the marketing consultancy R3. The incumbents ...
Wieden & Kennedy Amsterdam has snatched the global Carlsberg account from Saatchi & Saatchi after a...The review was overseen by Carlsberg's international marketing manager, Mikkel Anderson. The process began in May after Carlsberg found Saatchis' "expect company" ideas were not working well in all ... on Carlsberg's Asian and European markets. Carlsberg may also run the work in the UK. The appointment does ...
Saatchi & Saatchi's grip on the global Carlsberg account is under threat with news that the Danish...Carlsberg has asked Saatchis, Wieden & Kennedy and Shop to pitch for the branding project, which will focus on Carlsberg's European and Asian markets. The pitch, which is being run from Denmark, is due to be concluded in the summer. Mikkel Andersen, the international marketing manager at Carlsberg, is leading ...
Emap Advertising has signed a six-figure deal with Carlsberg as part of the lager brand's first magazine advertising campaign. The five-month campaign, brokered by ZenithOptimedia, will run across men's titles including Arena, FHM, Q, Empire and Mojo and will attempt to reposition Carlsberg Export Extra ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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