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The Week: City news - S&N sold to beer-makers

Heineken and Carlsberg have bought Scottish & Newcastle for £7.8 billion....The 800p-a-share deal was reached after three previous advances were rejected. The company is to be split between Carlsberg and Heineken once the takeover is completed. S&N is the UK's largest brewer, with brands such as Newcastle Brown Ale and Foster's, and is the world's seventh-largest brewer by sales ...

Media: TalkSPORT secures official partners for World Cup coverage

TalkSPORT has secured six official partners for its World Cup 2006 coverage. Mars, Carlsberg

The Work: Private View

and marketing, Carlsberg UK Brief: Give bitter back its self-confidence while staying true to its spirit Agency ...

The Work: New Campaigns - UK

: Darran Britton, director of brands and marketing, Carlsberg UK Brief: Give bitter back its self ...

New-Business Rankings: 9 December 2005

82.0 35.0 47.0 3 Carlsberg, Etihad, Aviva 6 5 ...

New-Business Rankings - 20 May 2005

Carlsberg, Etihad 8 9 Brilliant Media 3.5 - 3.5 1 Subaru 9 10 Initiative 1.0 - 1.0 1 Storck ...

New-Business Rankings 13 May 2005

Universal McCann 9.2 - 9.2 3 Nobok, Intel, Ultravox 7 6 OMD 18.0 9.0 9.0 2 Carlsberg, Etihad ...

CLIENT ROUNDUP

of Carlsberg s sponsorship of Euro 2000. The game, called Probaball, will give drinkers the chance of winning ... lasts from 10 June to 2 July. Carlsberg has also booked bumpers in every ad break during the 16 ...

WHEN THE SELLING GETS TOUGH ... Sales are plummeting, the audience has scarpered and rival media have moved in for the kill. So how do the sales staff cope? Rob Gray reports

to shed its joke image among some serious advertisers. Procter & Gamble, BT and Carlsberg ...

HOTLINE

Carlsberg is looking for a below-the-line agency to create a brand-promotion campaign around its...Carlsberg is looking for a below-the-line agency to create a brand-promotion campaign around its sponsorship of the Euro 2000 football championship, to be held in Belgium and Holland. Claydon Heeley and IMP will pitch for the pounds 4 million task. The travel company, First Choice Holidays ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.