14 Mar 2008
-racers. For me, I have to say, this Cee'd has fallen on
stony ground. Carlsberg (2) is the last major lager ...
to the scene of perhaps its
greatest triumph, the football field. "Carlsberg don't do wives, but if
they did ...
love what Saatchi Ian Hannaford, marketing manager,
Carlsberg UK
Brief: Take Carlsberg sponsorship ...
29 Feb 2008
CARLSBERG - ANNOUNCEMENT
CREDITS
Project: Announcement
Clients: Paul Davies, head of brands; Ian Hannaford, marketing manager,
Carlsberg UK
Brief: Take Carlsberg sponsorship of the FA Trophy to the football fan
Creative agency: Saatchi Saatchi
Writer: Jonathan Benson
Art director: Stanley Cheung ...
08 Sep 2006
. Having just
endured a summer of football ads (while Pepsi's attempt was poor,
Carlsberg's was marvellous ...
13 May 2005
Universal McCann 9.2 - 9.2 3
Nobok, Intel,
Ultravox
7 6 OMD 18.0 9.0 9.0 2
Carlsberg, Etihad ...
22 Apr 2005
.
CARLSBERG
Carlsberg's line - "Probably the best lager in the world" - competes with Stella Artois ...
.
But to some, Carlsberg's slogan is looking a little tired nowadays, and could do with a makeover to freshen ...
of more boisterous macho rivals.
According to Jakob Knudsen, Carlsberg's international brand director ...
04 Oct 1999
| by ROB GRAY
to shed
its joke image among some serious advertisers.
Procter & Gamble, BT and Carlsberg ...
11 Sep 1998
| by JADE GARRETT
Levi s, for once, didn t take the top spot, as Carlsberg Export
proved to be this month...Levi s, for once, didn t take the top spot, as Carlsberg Export
proved to be this month s favourite ad. The ad, which features a young
couple in a marriage guidance counselling session, obviously ...
POINTS
1 Carlsberg Export Saatchi Saatchi 6.6
2= Levi Strauss ...
21 Aug 1998
| by NICK WELCH
niggle is that the soundtrack might be a bit busy.
Carlsberg Export has a new commercial. Nicely ...
out with your bloke and go to a
marriage guidance counsellor just because he s delivering Carlsberg ...
Exposure: National TV
CARLSBERG TETLEY
Project: Carlsberg Export
Client: Doug Clydesdale ...
04 Jul 1997
| by EMMA HALL
Carlsberg-Tetley is expected to review its marketing operation
following the rejection of its...Carlsberg-Tetley is expected to review its marketing operation
following the rejection of its proposed merger with Bass by Margaret
Beckett, president of the Board of Trade. The company will review its
portfolio of brands, its marketing department and its agency
relationships. Marketing ...
24 Jan 1997
| by JOHN TYLEE
on sponsorship deals this
year. Marketing Week
Three of the top five marketers at Carlsberg-Tetley, including the
marketing controllers for both Carlsberg and Tetley, have resigned
following its takeover ...
and John Slade, Carlsberg s marketing controller, is
to launch a troubleshooting firm. Marketing ...