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The Work: Private view

-racers. For me, I have to say, this Cee'd has fallen on stony ground. Carlsberg (2) is the last major lager ... to the scene of perhaps its greatest triumph, the football field. "Carlsberg don't do wives, but if they did ... love what Saatchi Ian Hannaford, marketing manager, Carlsberg UK Brief: Take Carlsberg sponsorship ...

The Work: New Campaigns - UK

CARLSBERG - ANNOUNCEMENT CREDITS Project: Announcement Clients: Paul Davies, head of brands; Ian Hannaford, marketing manager, Carlsberg UK Brief: Take Carlsberg sponsorship of the FA Trophy to the football fan Creative agency: Saatchi Saatchi Writer: Jonathan Benson Art director: Stanley Cheung ...

The Work: Private view

. Having just endured a summer of football ads (while Pepsi's attempt was poor, Carlsberg's was marvellous ...

New-Business Rankings 13 May 2005

Universal McCann 9.2 - 9.2 3 Nobok, Intel, Ultravox 7 6 OMD 18.0 9.0 9.0 2 Carlsberg, Etihad ...

Scandinavia: Great nordic conquerors

. CARLSBERG Carlsberg's line - "Probably the best lager in the world" - competes with Stella Artois ... . But to some, Carlsberg's slogan is looking a little tired nowadays, and could do with a makeover to freshen ... of more boisterous macho rivals. According to Jakob Knudsen, Carlsberg's international brand director ...

WHEN THE SELLING GETS TOUGH ... Sales are plummeting, the audience has scarpered and rival media have moved in for the kill. So how do the sales staff cope? Rob Gray reports

to shed its joke image among some serious advertisers. Procter & Gamble, BT and Carlsberg ...

PEOPLE’S JURY/FAVOURITE ADS: Levi’s concedes to Carlsberg. But against all predictions

Levi s, for once, didn t take the top spot, as Carlsberg Export proved to be this month...Levi s, for once, didn t take the top spot, as Carlsberg Export proved to be this month s favourite ad. The ad, which features a young couple in a marriage guidance counselling session, obviously ... POINTS 1 Carlsberg Export Saatchi Saatchi 6.6 2= Levi Strauss ...

PRIVATE VIEW

niggle is that the soundtrack might be a bit busy. Carlsberg Export has a new commercial. Nicely ... out with your bloke and go to a marriage guidance counsellor just because he s delivering Carlsberg ... Exposure: National TV CARLSBERG TETLEY Project: Carlsberg Export Client: Doug Clydesdale ...

REVIEW: Marketing and advertising news in the week’s press

Carlsberg-Tetley is expected to review its marketing operation following the rejection of its...Carlsberg-Tetley is expected to review its marketing operation following the rejection of its proposed merger with Bass by Margaret Beckett, president of the Board of Trade. The company will review its portfolio of brands, its marketing department and its agency relationships. Marketing ...

REVIEW: Marketing and advertising news in the week’s press

on sponsorship deals this year. Marketing Week Three of the top five marketers at Carlsberg-Tetley, including the marketing controllers for both Carlsberg and Tetley, have resigned following its takeover ... and John Slade, Carlsberg s marketing controller, is to launch a troubleshooting firm. Marketing ...

 

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