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Pick of the Week - Fold7/Carlsberg

Sara Kimberley likes the fact that she discovers something new every time she watches Carlsberg..."It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed ...

Carlsberg launches star-studded football-focused ad

Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby...with a pint of Carlsberg. The creative director on the ad was Ryan Newey, who worked with creatives ... it is to be an England fan. In 'Fan Academy', Fold7 have delivered a characteristically Carlsberg campaign, which we ...

LBi wins pitch for Carlsberg digital

Carlsberg, the brewing group, has appointed LBi to handle its global digital account....The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked ... will be responsible for developing a strategic framework for the Carlsberg brand and for leading the creation ...

Carlsberg biker cinema stunt proves YouTube hit

Carlsberg has staged a cinema stunt featuring couples negotiating an auditorium packed with bikers...by huge cheers from the hairy bikers and also handed a bottle of Carlsberg as the message, "That calls for a Carlsberg" came up on the cinema screen. Carlsberg introduced its new strapline ...

Carlsberg signs year-long ad deal with Sky Sports

Carlsberg has struck a year-long £1.5m partnership with Sky Sports that will put a series of 20 TV...The campaign by creative agency Fold7 aims to get Carlsberg out of the fridge and into the hands ... to reaffirm the brand proposition of Carlsberg as a reward, following the global relaunch around the line, "That calls for a Carlsberg", in April. They will run on all four Sky Sports channels and Sky Sports ...

Diary: Turkey of the Week - Fold7/Carlsberg

Matt Williams is disappointed that the "adventurous overhaul" of Carlsberg's marketing strategy has

Carlsberg kicks-off search for global digital agency

Carlsberg is holding a review of its global digital advertising arrangements, as the brand aims..., the group media director at Carlsberg, said the brewer is also "in dialogue with other agencies to support us on various initiatives". The move does not affect Carlsberg's relationship with the UK ...

Carlsberg runs party advice films

Scandinavian agency Prime Sweden has created a series of films for Carlsberg aimed at young men who...director and senior partner at Prime Sweden the creator of the spots, said: "Carlsberg hit on a perennial ...

Legends deliver team talk in Carlsberg World Cup ad

LONDON - Carlsberg has launched a star-studded World Cup ad to promote its status as the official...and interviews with some of the stars. Paul Davies, the director of brands and insight and Carlsberg UK, said ...

OMD appointed to Carlsberg £100m international media business

LONDON - Carlsberg has appointed OMD to handle its consolidated international media planning..., along with Carlsberg, The review included 22 markets in Europe and Asia including the UK, Germany, France, Russia, Hong Kong, Malaysia and Singapore. Carlsberg said in a statement: "As part of Carlsberg ... supplier arrangements globally for all markets under the remit of Carlsberg Group. We are now pleased ...

 

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