24 May 2012
| by Sara Kimberley
At Fold7, Howard will oversee planning as well as revamp the agency's positioning. He will work across clients such as Carlsberg and Nike.
Howard, the former international planning director at Saatchi Saatchi, launched Johnny Fearless just over a year ago with Neil Hughston and Paul Domenet ...
17 May 2012
Sara Kimberley likes the fact that she discovers something new every time she watches Carlsberg..."It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed ...
11 May 2012
| by Sara Kimberley
Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby...with a pint of Carlsberg.
The creative director on the ad was Ryan Newey, who worked with creatives ...
it is to be an England fan. In 'Fan Academy', Fold7 have delivered a characteristically Carlsberg campaign, which we ...
03 May 2012
| by Campaign staff
Carlsberg, the brewing group, has appointed LBi to handle its global digital account....The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult.
Carlsberg kicked ...
will be responsible for developing a strategic framework for the Carlsberg brand and for leading the creation ...
09 Dec 2011
| by Ben Hall
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12. Carlsberg 'bikers ...
17 Nov 2011
Name: Kevin Dundas Job: Managing partner, 180 Amsterdam
The reason I got into advertising was ... because the Royal Air Force was not recruiting fast jet pilots that year.
The campaigns I am most proud of working on are ... Y R/Foster's in the 80s, FCB San Francisco/Levi's in the 90s and Saatchi/Carlsberg ...
03 Nov 2011
years on accounts such as Carlsberg and Visa. They then joined Fallon and worked on clients including ...
04 Oct 2011
| by Matthew Chapman
The acquisition will see Lucidity Mobile taken under the Fetch Media brand as a result of the Fetch Media taking full control of the company.
Fetch Media will inherit Lucidity s clients, which include Cancer Research, Harrods and Carlsberg.
The founders of Lucidity, David Fieldhouse and David ...
26 Sep 2011
| by Sara Kimberley
Carlsberg has staged a cinema stunt featuring couples negotiating an auditorium packed with bikers...by huge cheers from the hairy bikers and also handed a bottle of Carlsberg as the message, "That calls for a Carlsberg" came up on the cinema screen.
Carlsberg introduced its new strapline ...
05 Sep 2011
| by Staff
depended on it, OMD did well to retain desirable clients in Carlsberg (£100 million) and easyJet (£25