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Digital Leagues 2011

% design/build, 27% e-commerce, 7% mobile, 15% eCRM, 2% viral, 3% ads, 3% search. Clients include Carlsberg ... . Clients include Carlsberg, Nestle, AVG Technologies. www.skive.co.uk Code Computer Love Founded 1999 ...

Reputation Survey: Beer brands - Stella Artois sends out mixed messages

Stella Artois has the best overall image among beer brands in the UK. In the latest survey by PRWeek/One Poll, the brand was ahead of rivals including Carlsberg, Carling and Foster's in terms of overall reputation. But the AB InBev brand has been given the nickname 'wife beater' in the past ...

Fetch Media buys planning and buying firm Lucidity Mobile

The acquisition will see Lucidity Mobile taken under the Fetch Media brand as a result of the Fetch Media taking full control of the company. Fetch Media will inherit Lucidity s clients, which include Cancer Research, Harrods and Carlsberg. The founders of Lucidity, David Fieldhouse and David ...

Carlsberg biker cinema stunt proves YouTube hit

Carlsberg has staged a cinema stunt featuring couples negotiating an auditorium packed with bikers...by huge cheers from the hairy bikers and also handed a bottle of Carlsberg as the message, "That calls for a Carlsberg" came up on the cinema screen. Carlsberg introduced its new strapline ...

Tuborg beer secures spotlight in LMFAO music vid

. The competition campaign, a collaboration between brand owner Carlsberg UK, Channel 4 and Bauer Media ... international media account for Carlsberg. After winning the competition Wroe jetted off to Las Vegas to meet ... at Carlsberg UK, said: "Both us and LMFAO were blown away by Josh s creativity and ideas for the video ...

Top 10 Sports Virals of all time

-defying campaign. 6. Carlsberg Penguin Table Tennis Table Tennis rarely gets a mention in Campaign ...

BP enters 'daily deals' fray with retail voucher site

The scheme launches with exclusive deals from BP Retail s strategic partners, which include Coca-Cola, Carlsberg, United Biscuits, Danone, Mars and Walkers. A Today s offers platform, which sits within BP s main website, offers consumers relevant deals based on their location. It has been created by Rockpool ...

Carlsberg signs year-long ad deal with Sky Sports

Carlsberg has struck a year-long £1.5m partnership with Sky Sports that will put a series of 20 TV...The campaign by creative agency Fold7 aims to get Carlsberg out of the fridge and into the hands ... to reaffirm the brand proposition of Carlsberg as a reward, following the global relaunch around the line, "That calls for a Carlsberg", in April. They will run on all four Sky Sports channels and Sky Sports ...

Carlsberg 'that calls for a Carlsberg' by Fold7

Carlsberg is launching a year-long television campaign in conjunction with Sky Sports, with Fold7...The 1.5 million partnership sees Carlsberg becoming Sky Sports' first-ever channel partner. ...

School Reports 2011: OMD Group

depended on it, OMD did well to retain desirable clients in Carlsberg (£100 million) and easyJet (£25

 

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