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director at Scottish Newcastle when the brewer was bought jointly by Heineken and Carlsberg in 2008 and ...
step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...
flooding in for Coca-Cola in the marketing world. This year alone, beer brand Carlsberg overhauled its ...
The Omnicom-owned agency has been shortlisted twice in the Integrated Category, first for its work on 'Winning the World Cup for Carlsberg' and 'Christmas Invitations to Feel Good' for high-street retailer ... the Nation OMD UK Carlsberg Winning the World Cup for Carlsberg OMD UK Boots ...
1994-1999: Brand director, Carlsberg 1999-2007: Director, personal and small business marketing ...
. It contributed to the agency's recent work on Carlserg's new 'That calls for a Carlsberg' campaign with outdoor ...
. Carlsberg emphasises its masculinity, with the strapline "putting up the new table and shelves this bank holiday, that calls for a Carlsberg" in The Independent, The Times, and the Daily Mirror. ...
readers to "make a difference". Carlsberg asks readers of The Independent "hunting for the perfect pub this Easter?" while suggesting "that calls for a Carlsberg". The ads also appear in The Times ...
Matt Williams is disappointed that the "adventurous overhaul" of Carlsberg's marketing strategy has
Carlsberg has grand ambitions: it aims to double the profit of its flagship lager brand by 2015 ... campaign to date, Carlsberg is putting serious money behind the statement. However, in the UK market ... -through, there are questions about whether the latest strategy, which introduces the strapline 'That calls for a Carlsberg ...
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