30 Jan 2012
| by Gemma Charles
Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer...The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ...
thirst-quenching, chilled drink.
Developed as a result of a strategic partnership between Carlsberg UK ...
the ad campaign.
David Scott, director of customer marketing for Carlsberg UK, said: "We're confident ...
22 Dec 2011
| by Gemma Charles
The revamped idents use the strapline "Tetley's sponsors Real Men's TV". The idents feature characters in a range of situations that bring the brand's personality to life through light-hearted, humorous conversations.
David Scott, customer marketing director for Tetley's brewer, Carlsberg UK ...
19 Dec 2011
of Stephen King's 'It'.
10. Carlsberg, Fold7
A guys lands on the moon, sits down and has a beer. It's about as groundbreaking as "the cat sat on the mat". Probably the worst ad for Carlsberg ...
13 Dec 2011
| by Matthew Chapman
benefited from organic growth within digital and data for GlaxoSmithKline (GSK), Unilever and Carlsberg ...
09 Dec 2011
| by Ben Hall
,104
858
978,963 shares
12. Carlsberg 'bikers ...
08 Dec 2011
Carlsberg's latest marketing drive - That Calls for a Carlsberg....Campaign That Calls for a Carlsberg Client Carlsberg UK PR team Salt Communications ...
, the royal wedding, the two May bank holidays and the FA Cup Final. Carlsberg wanted the campaign to position the beer as a reward for hard work.
Objectives
To communicate the launch of Carlsberg's new ...
08 Dec 2011
| by Joe Lepper
Campaign: That Calls for a Carlsberg Client: Carlsberg UK PR team: Salt Communications ...
a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg ...
and the FA Cup Final. Carlsberg wanted the campaign to position the beer as a reward for hard work ...
17 Nov 2011
Name: Kevin Dundas Job: Managing partner, 180 Amsterdam
The reason I got into advertising was ... because the Royal Air Force was not recruiting fast jet pilots that year.
The campaigns I am most proud of working on are ... Y R/Foster's in the 80s, FCB San Francisco/Levi's in the 90s and Saatchi/Carlsberg ...
03 Nov 2011
years on accounts such as Carlsberg and Visa. They then joined Fallon and worked on clients including ...
26 Oct 2011
| by Jeremy King
. I loved working with Carlsberg at ZenithOptimedia, with Audi at MediaCom and then with GroupM at MSN ...