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Power 100: 100 to 50

step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...

WWAV Edinburgh to take on Strongbow

Strongbow. The appointment comes after Carlsberg and Heineken announced plans to form a consortium to bid ...

Foster's seeks agency for shift to direct

-biggest selling lager in the off-trade, behind rivals such as Stella Artois and Carlsberg, according to TNS ...

MARKETING MIX: That was the week that was

leadership of the dollars 1.6bn UK toy market; Carlsberg announces plans to extend its brand with the launch of Carlsberg Ice beer; Mazda launches an ad which viewers have to video to understand. Only when ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.