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LONDON - Carlsberg is restructuring its marketing department in response to the decline of the on...The brewer has started a consultation among its 30-strong marketing department, which will conclude later in the month. After the restructure, Carlsberg intends to unveil a major marketing initiative aimed at increasing on-trade sales. A spokesman for the company could not rule out job cuts ...
LONDON - Saatchi & Saatchi has launched its latest TV ad for Carlsberg ahead of next month's Euro.... The endline is: Carlsberg don t do goal celebrations, but if they did, they d probably be the finest goal celebrations in the world. Saatchi Saatchi created Carlsberg s famous Probably the best lager in the world ...
in the world' strategy for Carlsberg....This one, a viral, is filmed on a camera phone in the crowd at Kingsmeadow, the home of AFC Wimbledon in the Carlsberg FA Trophy match against Torquay in February 2008. As the crowd waits ... : This announcement was brought to you by Carlsberg. Carlsberg don t do wives but if they did they d probably ...
The company, which is owned by Carlsberg, is in the process of talking to a number of unnamed Northern agencies about the business. Saatchi Saatchi, will not repitch. Tetley is reviewing the business in an attempt to re-build its brand by focussing its commercial activity back into its Northern ...
LONDON - Carlsberg has extended its music credentials by agreeing a partnership deal with the world...The Danish brewer will use the events as a platform to support the relaunch its Tuborg brand in the UK. The brand was relaunched in the UK April and is aimed at the youth market. Tuborg is Carlsberg ... Gathering and 02 Wireless Festival. The three-year deal builds on Carlsberg s partnership with Glastonbury ...
LONDON - Carlsberg is poised to take up the new headline sponsorship package for the England...Negotiations over the four-year deal are close to completion, with the contract estimated to be worth more than £32m. Carlsberg will join utilities brand E.ON, which is backing the FA Cup ... . The existing FA packages expire at the end of the World Cup. Carlsberg is likely to be joined by McDonald ...
LONDON - Carlsberg is to back its sponsorship of the Football Association with limited...The beer brand's multi-can packs, which will carry an image of the trophy, will promote a competition to win VIP tickets to the FA Cup final in May. The packaging, created by Billington Cartmell, will be supported by point-of-sale activity using the line "The official beer of the FA Cup". Carlsberg worked ...
LONDON - Carlsberg is launching an on-pack summer promotion to raise its profile in the absence...The lager brand has revamped its packaging for the 'If Carlsberg ...' promotion, with limited-edition packs showing an idyllic summer scene to illustrate the line 'If Carlsberg did British summers ... the tagline 'If Carlsberg did takeaways', has trips to Hong Kong up for grabs. The nationwide campaign ...
Carlsberg has appointed roster agency Billington Cartmell to create a £1m press campaign...The ads, which break in July, will not use the Carlsberg strapline 'So good the Danes hate ... try Carlsberg Export Extra Cold'. The ads will appear in men's and general interest titles including GQ, Time Out, the Evening Standard's Metro Life and Guardian Guide. Carlsberg Export Extra Cold ...
Carlsberg will continue to be the official sponsor of Liverpool FC after extending its deal for two
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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