to remove filtersOFT clears $52bn Anheuser-Busch acquisition by InBev
18 Nov 2008 | by Ed Kemp
attract sales by switching to competing premium lagers such as Kronenbourg 1664, Carlsberg Export ...
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Avoiding a red card
27 Apr 2010 | by Joe Thomas
-related prizes through promotion partners, including Coke and Carlsberg. Indirect association Tove Okunniwa ...
Pubs face sobering times
18 Nov 2008 | by Gemma Charles
are contemplating where to go next. The big four - Carlsberg, Coors, InBev and Scottish Newcastle - all have long ... . Carlsberg has started a consultation among its marketing team in response to the decline of the sector ... to post a year-on-year sales decline in organic beer. Later this month, Carlsberg will unveil ...
Carlsberg restructures marketing department
11 Nov 2008 | by Gemma Charles
LONDON - Carlsberg is restructuring its marketing department in response to the decline of the on...The brewer has started a consultation among its 30-strong marketing department, which will conclude later in the month. After the restructure, Carlsberg intends to unveil a major marketing initiative aimed at increasing on-trade sales. A spokesman for the company could not rule out job cuts ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...
Tim Seager exits Kronenbourg
27 Aug 2008 | by Staff
Thomas Amstutz, chief executive of Carlsberg's Swiss subsidiary, Feldschl ssen, will replace Seager, who joined the French business only last year. Carlsberg said the reshuffle, which takes effect ... and Carlsberg acquired Scottish Newcastle this year in a 7.8bn deal. ...
Sector Insight: Ales and stouts
15 Jul 2008 | by Jane Bainbridge
Newcastle's John Smith's has done better, as has Greene King IPA. Carlsberg's biggest UK ale brand, Tetley ... .9 675 14.1 0.9 3 Tetley's Carlsberg 347 7.6 372 7.8 -6.7 4 Worthington's Coors 315 6 ... .3 8 Tetley's Original Carlsberg 14 1.2 14 1.4 0 Sub-total 329 29.1 321 31.8 2 ...
When to ditch a strapline
08 Jul 2008 | by Gemma Charles
from this.' Carlsberg, however, found a middle way and changed its long-running 'Probably' for 'Carlsberg don't do', which Gareth Roberts, the company's head of sponsorship, says allowed the brand to keep ...
The Marketing Profile: Andreas Hilger of InBev
17 Jun 2008 | by Gemma Charles
.' In recent months, both Young's and Carlsberg have used this fixation on Stella to their advantage. The pub ... it was no longer 'premium enough' for its clientele, while Carlsberg claimed its family of beers had overtaken ...
Euro 2008 sponsors struggle to raise awareness
03 Jun 2008 | by Alex Brownsell
-Cola with the tournament, down from 14.5% on the same period four years ago. The rating for Carlsberg, which calculates its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
