FA adds headline sponsorships to boost revenue
10 Jan 2006 | by by Drew Barrand
existing partners, which include Pepsi, Carlsberg and McDonald's. The overhauled contracts will begin ...
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InBev debuts ale dispenser for Bass and Boddingtons
25 Jan 2006 | by by Samuel Solley
and Carlsberg-Tetley. The ales and stouts sector has struggled since 1999. By the end of 2004, volume ...
Carlsberg backs FA Cup sponsorship with on-pack drive
14 Dec 2005 | by by Staff
LONDON - Carlsberg is to back its sponsorship of the Football Association with limited...The beer brand's multi-can packs, which will carry an image of the trophy, will promote a competition to win VIP tickets to the FA Cup final in May. The packaging, created by Billington Cartmell, will be supported by point-of-sale activity using the line "The official beer of the FA Cup". Carlsberg worked ...
Pepsi set to pull plug on £30m FA sponsorship tie
13 Dec 2005 | by by Drew Barrand
Pepsi as an FA headline sponsor. McDonald's and Carlsberg, still in renewal negotiations ...
Foster's seeks agency for shift to direct
30 Nov 2005 | by by Ed Kemp
-biggest selling lager in the off-trade, behind rivals such as Stella Artois and Carlsberg, according to TNS ...
The Work: New Campaigns - The World
07 Oct 2005
the guys grab each other's cars with cranes and smash them into wreckage. CARLSBERG - CARLSBERG CHILL - CHINA Project: Carlsberg Chill Client: Carlsberg Brief: Highlight the effects of Carlsberg Chill lager ... TV THE LOWDOWN Carlsberg appeals to the frivolous side of Chinese youth culture in its Chinese ...
Persil suffers worst fall in Biggest Brands survey
23 Aug 2005 | by by Drew Barrand
than £500m. The fastest-growing brands were Carlsberg (up 43%) and Danone (31%). The former ...
Bain exits brewer S&N for Hilton Group
05 Aug 2005
Bain, who has spent 15 years in brewing industry PR and previously headed comms for Carlsberg-Tetley, is leaving to join Hilton Group in the newly created role of vice-president of media relations. She will report to Hilton Group director of corporate affairs Alex Pagett. Her exit follows the May appointment ...
Power 100 Marketers of 2005
06 Jul 2005
stabilised, Jones is aware that there are still some tough times ahead. 77. KELD STRUDAHL - CARLSBERG ... down the price on a number of sponsorship deals in Carlsberg's favour. The brand's ties with football ...
Carlsberg plans prize promotion in absence of sports
22 Jun 2005 | by by Staff
LONDON - Carlsberg is launching an on-pack summer promotion to raise its profile in the absence...The lager brand has revamped its packaging for the 'If Carlsberg ...' promotion, with limited-edition packs showing an idyllic summer scene to illustrate the line 'If Carlsberg did British summers ... the tagline 'If Carlsberg did takeaways', has trips to Hong Kong up for grabs. The nationwide campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
