Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
Credit: BETC Euro RSCG, Paris Brand: Carlsberg Execution: Carlsberg team talk Credit: Saatchi ...
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Power 100: 100 to 50
17 May 2011 | by Nicola Clark
step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...
FMCG brands winning in the World Cup - the last eight
05 Jul 2010 | by Neil Jenkinson
, social occasion. A walkover. Walkers 4 Pringles 0 Budweiser v Carlsberg Budweiser ... instant win' for Budweiser. Carlsberg s team talk promotion, on the other hand, appears on 2.5 million ... contribute with their own team talk. Carlsberg has put a lot of money into it and not cut any corners. It has ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
Molson Coors aimed at encouraging more women to drink beer. 42. Darran Britton, Carlsberg UK Britton may be a Carlsberg lifer, but he has not risen to the role of marketing and strategy director ... role has been expanded to include strategy. Britton was heavily involved in the review of Carlsberg ...
Avoiding a red card
27 Apr 2010 | by Joe Thomas
-related prizes through promotion partners, including Coke and Carlsberg. Indirect association Tove Okunniwa ...
Kronenbourg launches £1664 cash competition
16 Oct 2009
competitor brands including Carlsberg , Fosters , Becks and Stella Artois . Shaun Heyes, head ...
Newspaper giveaways from the weekend (10 to 11 October)
12 Oct 2009 | by James Quilter
LONDON - A loaf of Hovis, a pint of Carlsberg and a copy of Whitney Houston 'The Real Story....50. Redeemable at Carphone Warehouse. Daily Mirror Free pint of Carlsberg. Coupon can be redeemed in any pub ...
Wired world: digital marketing innovations from around the world
15 Sep 2009 | by Staff
Carlsberg has launched a website that allows users to arrange to meet at a local party. The website's mobile ...
Coca-Cola tops the first P&I point of sale league
04 Sep 2009 | by James Quilter
The In-store League (July) Top 10 1. Coca Cola 76 - offers across all variants and sizes, primarily price slashing through bogofs. 2. Stella Artois 38 - stand alone price offers as well as prominence in multibuy deals and cross-brand deals. Strong use of pallets. 3. Carlsberg 36 - heavy use ...
Campaigns - Carlsberg launches BBQ on-pack giveaway and Novelli competition
11 May 2009 | by Staff
LONDON - Carlsberg has tied up with celebrity chef Jean-Christophe Novelli to offer consumers...The lager brand's on-pack campaign centres around giving away a Weber BBQ each day for three months via a text and win mechanic. Four contestants for the Norvelli competition will be selected from those entering the main promotion. Absolute radio has teamed up with Carlsberg to highlight the BBQ ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
