Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
Credit: BETC Euro RSCG, Paris Brand: Carlsberg Execution: Carlsberg team talk Credit: Saatchi ...
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Power 100: 100 to 50
17 May 2011 | by Nicola Clark
step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...
FMCG brands winning in the World Cup - the last eight
05 Jul 2010 | by Neil Jenkinson
, social occasion. A walkover. Walkers 4 Pringles 0 Budweiser v Carlsberg Budweiser ... instant win' for Budweiser. Carlsberg s team talk promotion, on the other hand, appears on 2.5 million ... contribute with their own team talk. Carlsberg has put a lot of money into it and not cut any corners. It has ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
Molson Coors aimed at encouraging more women to drink beer. 42. Darran Britton, Carlsberg UK Britton may be a Carlsberg lifer, but he has not risen to the role of marketing and strategy director ... role has been expanded to include strategy. Britton was heavily involved in the review of Carlsberg ...
Avoiding a red card
27 Apr 2010 | by Joe Thomas
-related prizes through promotion partners, including Coke and Carlsberg. Indirect association Tove Okunniwa ...
Wired world: digital marketing innovations from around the world
15 Sep 2009 | by Staff
Carlsberg has launched a website that allows users to arrange to meet at a local party. The website's mobile ...
BBH scoops Heineken UK
29 Jan 2009 | by Noel Bussey
of Scottish Newcastle as part of a consortium with Carlsberg. BBH declined to comment and Heineken had ...
OFT clears $52bn Anheuser-Busch acquisition by InBev
18 Nov 2008 | by Ed Kemp
attract sales by switching to competing premium lagers such as Kronenbourg 1664, Carlsberg Export ...
Pubs face sobering times
18 Nov 2008 | by Gemma Charles
are contemplating where to go next. The big four - Carlsberg, Coors, InBev and Scottish Newcastle - all have long ... . Carlsberg has started a consultation among its marketing team in response to the decline of the sector ... to post a year-on-year sales decline in organic beer. Later this month, Carlsberg will unveil ...
Carlsberg restructures marketing department
11 Nov 2008 | by Gemma Charles
LONDON - Carlsberg is restructuring its marketing department in response to the decline of the on...The brewer has started a consultation among its 30-strong marketing department, which will conclude later in the month. After the restructure, Carlsberg intends to unveil a major marketing initiative aimed at increasing on-trade sales. A spokesman for the company could not rule out job cuts ...
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