OPINION: Battling boozers face harder times
07 Feb 2008 | by Anthony Hilton
, Carlsberg and Heineken (following its takeover of Scottish Newcastle) - controlling three ...
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Smithfield jumps straight into number one position
07 Feb 2008 | by David Quainton
The agency benefited from its work on Carlsberg and Heineken s bid for rival brewer Scottish Newcastle. It advised the target firm on the potential 10bn acq uisition. Smithfield also worked on the second biggest deal of January - advising Akzo Nobel on its 8bn bid for Imperial Chemical Industries ...
Why Adidas will win World Cup
08 Jun 2006 | by Adam Hill
. Carlsberg (with 21 per cent newspaper recall) also garnered extensive editorial, on the back of its TV ad ...
FOCUS: INTERNAL COMMUNICATIONS - On a cultural collision course/Company mergers and acquisitions can make staff nervous but proper internal communications strategies can help. Nick Purdom reports
04 Apr 1997 | by NICK PURDOM
by Carlsberg-Tetley last year. You can t change culture, says Thomson but you can change communication ...
NEWS: STOP PRESS
03 Nov 1995
will report to head of corporate PR Lisa Spiro. Carlsberg-Tetley revamps PR structure Carlsberg-Tetley s centralised its public relations structure this week as part of a move to concentrate its marketing efforts on its core brands Tetley Bitter and Carlsberg. PR managers in Leeds ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
