CAREERS: Competition - Name that company!
24 Sep 1998
. Gavin Matthews of Hawk Television correctly identified last week s company as Carlsberg-Tetley ...
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AGENDA: Can the FA meet its goals? - A growing football industry and lucrative sponsorship and broadcasting deals are boosting the sport But is the FA ready to meet the commercial challenges and take advantage of the opportunities, asks Ian Darby.
14 Jan 1999 | by IAN DARBY
with Carlsberg-Tetley and Umbro on deals with the FA. He says: The majority of sports bodies wouldn t stand up ... Cup) Carlsberg (FA Vase) Umbro (FA Trophy) Walkers (Youth programmes) Coca-Cola (Charter ...
STOP PRESS
26 Feb 1998 | by DANNY ROGERS
the motor company British through a management buyout. Carlsberg-Tetley is to relaunch the premium version of its Carlsberg lager brand, Carlsberg Export, in an attempt to give the brand a higher profile in the off-trade. The brewer is expected to launch a dedicated ad campaign for Carlsberg Export ...
HOTLINE
03 Oct 1997 | by EMMA HALL
of big-name artists who are backing the ban. Carlsberg-Tetley is understood to have approached ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
05 Sep 1997 | by KAREN YATES
, Conspiracy Theory, BT Talkworks, Mastercard and Carlsberg. Western International Media bought Carlsberg into the break, as the client is keen to be associated with Channel 5 s sports coverage ... .00 Break transmission time: 20.00 BARB: 4.8 ABC1 men TVRs (live) Client: Carlsberg Agency: Zenith ...
REVIEW: Marketing and advertising news in the week’s press
04 Jul 1997 | by EMMA HALL
Carlsberg-Tetley is expected to review its marketing operation following the rejection of its...Carlsberg-Tetley is expected to review its marketing operation following the rejection of its proposed merger with Bass by Margaret Beckett, president of the Board of Trade. The company will review its portfolio of brands, its marketing department and its agency relationships. Marketing ...
FOCUS: INTERNAL COMMUNICATIONS - On a cultural collision course/Company mergers and acquisitions can make staff nervous but proper internal communications strategies can help. Nick Purdom reports
04 Apr 1997 | by NICK PURDOM
by Carlsberg-Tetley last year. You can t change culture, says Thomson but you can change communication ...
Saatchi merger deal seals K’s fate
21 Feb 1997 | by HARRIET GREEN
. The K deal brings clients including Cheltenham and Gloucester, Puma, Carlsberg and Alcatel ... , Pringle was unable to find an account director to run the agency s flagship client, Carlsberg ...
NEWSMAKERS/BARKER AND RALSTON: Has the fairy tale ended for Barker and Ralston?
14 Feb 1997 | by RICHARD COOK
director and was responsible for award-winning work for clients such as Pernod, Saab, Carlsberg, the AA ...
REVIEW: Marketing and advertising news in the week’s press
09 Jan 1997
for driving forward a new marketing strategy, following last year s failed merger with Carlsberg ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
