Product placement makes Dolce Gusto top brand on screen time
10 Jun 2011 | by Daniel Farey-Jones
me Naked 84 Hollyoaks salon and Two Pints of Lager Carlsberg 84 Vera, Emmerdale ...
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Beer and football: A game of four brands
01 Jul 2011 | by John Reynolds & Gemma Charles
has joined Carling, sponsor of the League Cup; Heineken, Champions League sponsor; and Carlsberg ... and wheel in a giant screen showing the match.' While Heineken, Carling, Carlsberg and Budweiser might ... if everyone in a category is doing similar things.' CARLSBERG ENGLAND TEAM Length of association: 1995 ...
Heineken UK marketing director Sarah Warby on agencies 'saying they can do everything' and the role of pubs in society
18 May 2011 | by Gemma Charles
director at Scottish Newcastle when the brewer was bought jointly by Heineken and Carlsberg in 2008 and ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...
Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
Credit: BETC Euro RSCG, Paris Brand: Carlsberg Execution: Carlsberg team talk Credit: Saatchi ...
Sharp returns to football sponsorship with Euro 2012 deal
02 Sep 2010 | by Daniel Farey-Jones
-Kia, Carlsberg and McDonald's. In May the brand signed up as the official electronics partner of the Tour ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
Molson Coors aimed at encouraging more women to drink beer. 42. Darran Britton, Carlsberg UK Britton may be a Carlsberg lifer, but he has not risen to the role of marketing and strategy director ... role has been expanded to include strategy. Britton was heavily involved in the review of Carlsberg ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...
When to ditch a strapline
08 Jul 2008 | by Gemma Charles
from this.' Carlsberg, however, found a middle way and changed its long-running 'Probably' for 'Carlsberg don't do', which Gareth Roberts, the company's head of sponsorship, says allowed the brand to keep ...
Euro 2008 sponsors struggle to raise awareness
03 Jun 2008 | by Alex Brownsell
-Cola with the tournament, down from 14.5% on the same period four years ago. The rating for Carlsberg, which calculates its ...
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