03 Oct 2006
| by by Sarah Woods
LONDON - Carlsberg and the Football Association have signed a four-year sponsorship deal, in which...As part of the deal, Carlsberg will renew its status as the "Official Beer of England".
The agreement also grants Carlsberg title rights to four non-league competitions, now to be known as The FA Carlsberg Trophy, The FA Carlsberg Vase, The FA Carlsberg Sunday Cup and The FA Carlsberg National League ...
24 Aug 2006
| by by Sarah Woods
LONDON - Carlsberg has struck a deal with Uefa to extend its sponsorship of the Uefa Cup and Uefa...-final through to the final itself.
Carlsberg's relationship with Uefa has existed since 1988, while the brand ...
, sponsorship of Liverpool Football Club, the Carlsberg Cup in Hong Kong and The FA Cup.
In addition, Carlsberg signed up in February as one of the four founding partners of the new Wembley Stadium in a four ...
04 Jul 2006
| by by Drew Barrand
LONDON - Carlsberg is poised to take up the new headline sponsorship package for the England...Negotiations over the four-year deal are close to completion, with the contract estimated to be worth more than £32m.
Carlsberg will join utilities brand E.ON, which is backing the FA Cup ...
. The existing FA packages expire at the end of the World Cup.
Carlsberg is likely to be joined by McDonald ...
21 Apr 2006
| by by Sarah Woods
as 'probably the best pub team in the world' for the new Carlsberg TV ad campaign....with the iconic line "if Carlsberg made pub teams... this would probably be the best pub team in the world ...
06 Apr 2006
| by by Sarah Woods
LONDON - Carlsberg is launching its summer World Cup marketing campaign under the optimistic slogan...The campaign takes Carlsberg's famous advertising proposition "Probably the best lager ...
on more than 4m Carlsberg packs and all point-of-sale activity, will be shown being held proudly aloft ...
hard with Carlsberg to take the excitement and emotion experienced by football supporters and translate ...
17 Feb 2006
| by by Sam Matthews
LONDON - Carlsberg has signed up as one of the four founding partners of the new Wembley Stadium...tipped as one of the final bidders.
To celebrate the partnership, Carlsberg is producing 90 ...
of Carlsberg UK, said: "We are absolutely delighted to be founding partners of what is probably the best stadium in the world.
"This partnership will allow us to offer Carlsberg drinkers unique opportunities ...
14 Dec 2005
| by by Staff
LONDON - Carlsberg is to back its sponsorship of the Football Association with limited...The beer brand's multi-can packs, which will carry an image of the trophy, will promote a competition to win VIP tickets to the FA Cup final in May.
The packaging, created by Billington Cartmell, will be supported by point-of-sale activity using the line "The official beer of the FA Cup".
Carlsberg worked ...
08 Nov 2005
| by by Joe Lepper
LONDON - Carlsberg is understood to be preparing a television advertising push to coincide...Carlsberg's sponsorship agency M C Saatchi has confirmed that the brand's advertising agency ...
discussion forum for fans of Liverpool FC, with which Carlsberg has a sponsorship deal.
One fan ...
advertising push is part of a strong link-up between Carlsberg and football. The lager brand is also a partner ...
02 Jun 2005
Carlsberg will continue to be the official sponsor of Liverpool FC after extending its deal for two
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