Wieden & Kennedy Amsterdam hires international creative talent
17 May 2007 | by Joanne Payne
-Cola, Nike, Procter Gamble, Carlsberg and Sharp. ...
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Government to probe links between alcohol promotion and abuse
05 Jun 2007 | by Joe Lepper
including Premiership football club Liverpool, which is sponsored by Carlsberg, and rugby union side Wasps ...
Carlsberg continues football sponsorship with FA deal
03 Oct 2006 | by by Sarah Woods
LONDON - Carlsberg and the Football Association have signed a four-year sponsorship deal, in which...As part of the deal, Carlsberg will renew its status as the "Official Beer of England". The agreement also grants Carlsberg title rights to four non-league competitions, now to be known as The FA Carlsberg Trophy, The FA Carlsberg Vase, The FA Carlsberg Sunday Cup and The FA Carlsberg National League ...
Carlsberg continues its football sponsorship with Uefa deal
24 Aug 2006 | by by Sarah Woods
LONDON - Carlsberg has struck a deal with Uefa to extend its sponsorship of the Uefa Cup and Uefa...-final through to the final itself. Carlsberg's relationship with Uefa has existed since 1988, while the brand ... , sponsorship of Liverpool Football Club, the Carlsberg Cup in Hong Kong and The FA Cup. In addition, Carlsberg signed up in February as one of the four founding partners of the new Wembley Stadium in a four ...
England's football greats star in Carlsberg Old Lions TV campaign
21 Apr 2006 | by by Sarah Woods
as 'probably the best pub team in the world' for the new Carlsberg TV ad campaign....with the iconic line "if Carlsberg made pub teams... this would probably be the best pub team in the world ...
World Cup to generate over £570m in advertising revenue
10 Apr 2006 | by by Staff
for the tournament, Carlsberg, Nestle Rowntree, Scottish Newcastle and Ladbrokes, among others, have all unveiled ... for the tournament, Carlsberg, Nestle Rowntree, Scottish Newcastle and Ladbrokes, among others, have all unveiled ...
Carlsberg plays on dreams of glory in World Cup push
06 Apr 2006 | by by Sarah Woods
LONDON - Carlsberg is launching its summer World Cup marketing campaign under the optimistic slogan...The campaign takes Carlsberg's famous advertising proposition "Probably the best lager ... on more than 4m Carlsberg packs and all point-of-sale activity, will be shown being held proudly aloft ... hard with Carlsberg to take the excitement and emotion experienced by football supporters and translate ...
Vodafone and O2 are UK's most recognised football sponsors
09 Mar 2006 | by by Alex Donohue
of the season, came second with 47%. In third place is Carlsberg, the long-standing sponsor of Liverpool FC ...
Carlsberg gets behind Wembley Stadium in £6m deal
17 Feb 2006 | by by Sam Matthews
LONDON - Carlsberg has signed up as one of the four founding partners of the new Wembley Stadium...tipped as one of the final bidders. To celebrate the partnership, Carlsberg is producing 90 ... of Carlsberg UK, said: "We are absolutely delighted to be founding partners of what is probably the best stadium in the world. "This partnership will allow us to offer Carlsberg drinkers unique opportunities ...
FA Cup lands £8m sponsorship from energy giant E.ON
03 Feb 2006 | by by Sam Matthews
the FA Cup Final and semi-finals. At the moment, there are five sponsors given equal exposure: Carlsberg ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
