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Biggest brands: Top 10 brands by product category 2008

. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...

When to ditch a strapline

from this.' Carlsberg, however, found a middle way and changed its long-running 'Probably' for 'Carlsberg don't do', which Gareth Roberts, the company's head of sponsorship, says allowed the brand to keep ...

Euro 2008 sponsors struggle to raise awareness

-Cola with the tournament, down from 14.5% on the same period four years ago. The rating for Carlsberg, which calculates its ...

Best festivals for brands

conscious agenda; Carlsberg, for example, developed compostable cups. We want to celebrate products ... . GLASTONBURY Pilton, Somerset, 22-24 June Key brands: The Guardian, Orange, Carlsberg The vibe: Blend ...

Castrol hires OgilvyOne for Uefa website

number of sponsors for Uefa Euro 2008, including Carlsberg, Coca-Cola, JVC, Hyundai-Kia, MasterCard ...

Carlsberg to strike £32m deal with England team

LONDON - Carlsberg is poised to take up the new headline sponsorship package for the England...Negotiations over the four-year deal are close to completion, with the contract estimated to be worth more than £32m. Carlsberg will join utilities brand E.ON, which is backing the FA Cup ... . The existing FA packages expire at the end of the World Cup. Carlsberg is likely to be joined by McDonald ...

Walkers secures Wembley tie-up

The crisps brand joins Betfred and Npower in signing a four-year official supplier contract estimated to be worth about £2m. Wembley is seeking 10 official suppliers, to sit beneath four founding partner sponsors; Carlsberg, Microsoft and Umbro fill three slots. The cost of the founding partner ...

England football team tops sponsorship rich list

The English FA has netted more sponsorship income than any other national governing body at this year's World Cup, with annual revenue from such deals totalling more than £49m. Lucrative contracts with brands such as Nationwide, McDonald's, Pepsi, Carlsberg and Umbro put the FA more than £22m a year ahead ...

Raising the admission fee

pillar structure, which saw the five commercial partners - Carlsberg, McDonald's, Nationwide, Pepsi ... . Although we are still very much in talks with Pepsi, McDonald's and Carlsberg about the new packages, we ...

FA adds headline sponsorships to boost revenue

existing partners, which include Pepsi, Carlsberg and McDonald's. The overhauled contracts will begin ...

 

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