23 Sep 2008
| by Jane Simms
. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ...
-165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...
08 Jul 2008
| by Gemma Charles
from this.' Carlsberg, however, found a middle way and changed its long-running 'Probably' for 'Carlsberg don't do', which Gareth Roberts, the company's head of sponsorship, says allowed the brand to keep ...
03 Jun 2008
| by Alex Brownsell
-Cola with the tournament, down from 14.5% on the same period four years ago. The rating for Carlsberg, which calculates its ...
18 Sep 2007
| by David Tiltman
conscious agenda; Carlsberg, for example, developed compostable cups. We want to celebrate products ...
. GLASTONBURY Pilton, Somerset, 22-24 June Key brands: The Guardian, Orange, Carlsberg The vibe: Blend ...
02 Feb 2007
| by Gareth Jones
number of sponsors for Uefa Euro 2008, including Carlsberg, Coca-Cola, JVC, Hyundai-Kia, MasterCard ...
04 Jul 2006
| by by Drew Barrand
LONDON - Carlsberg is poised to take up the new headline sponsorship package for the England...Negotiations over the four-year deal are close to completion, with the contract estimated to be worth more than £32m.
Carlsberg will join utilities brand E.ON, which is backing the FA Cup ...
. The existing FA packages expire at the end of the World Cup.
Carlsberg is likely to be joined by McDonald ...
14 Jun 2006
| by by Drew Barrand
The crisps brand joins Betfred and Npower in signing a four-year official supplier contract estimated to be worth about £2m.
Wembley is seeking 10 official suppliers, to sit beneath four founding partner sponsors; Carlsberg, Microsoft and Umbro fill three slots. The cost of the founding partner ...
09 May 2006
| by by Drew Barrand
The English FA has netted more sponsorship income than any other national governing body at this year's World Cup, with annual revenue from such deals totalling more than £49m.
Lucrative contracts with brands such as Nationwide, McDonald's, Pepsi, Carlsberg and Umbro put the FA more than £22m a year ahead ...
18 Jan 2006
pillar structure, which saw the five commercial partners - Carlsberg, McDonald's, Nationwide, Pepsi ...
. Although we are still very much in talks with Pepsi, McDonald's and Carlsberg about the new packages, we ...
10 Jan 2006
| by by Drew Barrand
existing partners, which include Pepsi, Carlsberg and McDonald's.
The overhauled contracts will begin ...