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Biggest brands: Top 10 brands by product category 2008

. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...

When to ditch a strapline

from this.' Carlsberg, however, found a middle way and changed its long-running 'Probably' for 'Carlsberg don't do', which Gareth Roberts, the company's head of sponsorship, says allowed the brand to keep ...

Euro 2008 sponsors struggle to raise awareness

-Cola with the tournament, down from 14.5% on the same period four years ago. The rating for Carlsberg, which calculates its ...

Best festivals for brands

conscious agenda; Carlsberg, for example, developed compostable cups. We want to celebrate products ... . GLASTONBURY Pilton, Somerset, 22-24 June Key brands: The Guardian, Orange, Carlsberg The vibe: Blend ...

Castrol hires OgilvyOne for Uefa website

number of sponsors for Uefa Euro 2008, including Carlsberg, Coca-Cola, JVC, Hyundai-Kia, MasterCard ...

Uefa names Castrol as last sponsor for Euro 2008

The agreement, which covers a wide product category including lubricants, oils and fuels, completes the global sponsorship programme 20 months ahead of the event. Castrol joins a number of global sponsors for Uefa Euro 2008, which includes Carlsberg, Coca-Cola, JVC, Hyundai-Kia, MasterCard, McDonald ...

Opinion: Perspective - Trend for global work is bad news for ad networks

brands are dead keen on this trend right now. Last week, Carlsberg called a pitch, shortlisting Shop ...

The Work: Private View

and marketing, Carlsberg UK Brief: Give bitter back its self-confidence while staying true to its spirit Agency ...

The Work: New Campaigns - UK

: Darran Britton, director of brands and marketing, Carlsberg UK Brief: Give bitter back its self ...

 

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