Euro 2008 sponsors struggle to raise awareness
03 Jun 2008 | by Alex Brownsell
-Cola with the tournament, down from 14.5% on the same period four years ago. The rating for Carlsberg, which calculates its ...
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Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...
Best festivals for brands
18 Sep 2007 | by David Tiltman
conscious agenda; Carlsberg, for example, developed compostable cups. We want to celebrate products ... . GLASTONBURY Pilton, Somerset, 22-24 June Key brands: The Guardian, Orange, Carlsberg The vibe: Blend ...
Replica kit ban impact to widen
05 Jun 2007 | by Ed Kemp
will affect numerous clubs, including Liverpool (Carlsberg), Everton (Chang Beer) and Scottish Premier League ... with Danish brewer Carlsberg last month. However, insiders say that the club may remove the brand logo from ...
Adidas signs up to Sky Anytime
30 May 2007
to advertise on the service following a trial by Carlsberg. The beer brand ran 10-second ads encouraging ...
Uefa selects agency for Euro 2008 work
23 Jan 2007 | by by Ed Kemp
are Carlsberg, Coca-Cola, Continental, Hyundai-Kia, JVC, MasterCard, McDonald s and Adidas. Separately, Uefa ...
England football team tops sponsorship rich list
09 May 2006 | by by Drew Barrand
The English FA has netted more sponsorship income than any other national governing body at this year's World Cup, with annual revenue from such deals totalling more than £49m. Lucrative contracts with brands such as Nationwide, McDonald's, Pepsi, Carlsberg and Umbro put the FA more than £22m a year ahead ...
Umbro plans webcast for latest Engand home kit launch
10 Feb 2005 | by Staff,
team in foreign markets. Umbro has also tied up with fellow Football Association partners Carlsberg ... online promotion on the Pepsi and Carlsberg websites and competitions to win tickets to England games ...
Umbro plans kit launch webcast
09 Feb 2005
team in foreign markets. Umbro has also tied up with fellow Football Association partners Carlsberg ... online promotion on the Pepsi and Carlsberg websites and competitions to win tickets to England games. ...
FA marketing chief Barber to stage sponsor summit
06 Nov 2002 | by Mark Kleinman,
Carlsberg, Nationwide, Umbro and McDonald's following the FA's board meeting next Monday. Although Barber ... commercial programme". Carlsberg and Umbro, which has signed a £150m kit deal running until 2010, have also ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
