NEWS: BRIEFS
12 Dec 1996
s pounds 200m bid for Carlsberg-Tetley. The MMC is concerned that Bass would be in an unfairly ...
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PEOPLE’S JURY/FAVOURITE ADS: Levi’s concedes to Carlsberg. But against all predictions
11 Sep 1998 | by JADE GARRETT
Levi s, for once, didn t take the top spot, as Carlsberg Export proved to be this month...Levi s, for once, didn t take the top spot, as Carlsberg Export proved to be this month s favourite ad. The ad, which features a young couple in a marriage guidance counselling session, obviously ... POINTS 1 Carlsberg Export Saatchi Saatchi 6.6 2= Levi Strauss ...
THIS WEEK: Nike ambushes sport limelight
25 Jul 1996 | by KAREN DEMPSEY
Umbro 28 Carlsberg 26 Mastercard 21 Fuji Film 21 ...
INTERNATIONAL: INTERNATIONAL GALLERY
19 Jul 1996
Art director Joakim Jonason Photography Henry Halvorsen Carlsberg Breweries Saatchi and Saatchi Copenhagen In this campaign, Carlsberg wanted to convey not only the quality of its beer ... that ensues. He decides to soak the labels off empty Carlsberg bottles and paste them on to his cheaper ...
INTEGRATED: MARKETING CHALLENGE; How Umbro cashed in on Euro 96 with a marketing rethink
05 Jul 1996 | by ROBERT DWEK
-Cola, Vauxhall, McDonald s, Carlsberg and Snickers - enjoyed the benefits of an uneven playing field. After all ... of impact. Carlsberg has said that it spent around pounds 20 million on this tournament, Draper says ...
ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; Adidas
27 Jun 1996 | by JUSTIN CERNIS
Justin Cernis Business development partner Mellors Reay 96, the Rugby Union European Cup, Bruno v Tyson, the Cricket World Cup and the Carlsberg Pub Cup (what a great idea). Everywhere you turn or tune in, you find an ad from one of the big sports goods manufacturers ...
CLOSE-UP: PERSPECTIVE; Coke is wiping the floor with the rest in Euro 96 stakes
14 Jun 1996 | by STEFANO HATFIELD
of Canon, Carlsberg-Tetley, Fuji, JVC, Philips, Umbro? It s a relief to be able to pontificate ...
ADVERTISING: BRIEFS
28 Mar 1996
-Cola Cup last weekend. The ad was part of Carlsberg s Euro 96 support and was created by K Advertising ...
ADVERTISING: BRIEFS
08 Dec 1995
at a bus shelter and behind her you can see a normal street scene. Carlsberg plugs Best Carlsberg launched another one-off ad last Sunday starring former Beatle Pete Best. The ad appeared during ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
