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Power 100: 100 to 50

step up the ladder sooner rather than later. 67: DARRAN BRITTON - CARLSBERG UK It has been a big year for Britton, the marketing and strategy director at Carlsberg UK. He started the year ... calls for a Carlsberg' as part of a global repositioning. It is no coincidence that this campaign ...

Carlsberg helps publicans send locals personalised direct mail

LONDON - Carlsberg UK has launched a new initiative aimed at helping the ailing pub sector market...of 6 pubs closing per day. David Scott, head of on-trade customer marketing for Carlsberg said: Now ...

WWAV Edinburgh to take on Strongbow

Strongbow." The appointment comes after Carlsberg and Heineken announced plans to form a consortium to bid ...

WWAV Edinburgh to take on Strongbow

Strongbow. The appointment comes after Carlsberg and Heineken announced plans to form a consortium to bid ...

Direct News: Carlsberg backs upmarket wines

Carlsberg UK is to extend into the on-trade wine sector with the launch of a premium range called...The brewer is supporting the introduction of the wine with a direct mail campaign, created by Rave. Cellar Selection is being promoted to 5000 existing Carlsberg corporate customers as well as prospective on-trade wine buyers. The mailing offers background information on the wine, advice on food ...

Foster's seeks agency for shift to direct

-biggest selling lager in the off-trade, behind rivals such as Stella Artois and Carlsberg, according to TNS ...

Direct News: Foster's seeks direct shop

lager in the off-trade, behind rivals such as Stella Artois and Carlsberg, according to TNS Superpanel ...

Beckham joins 2004 National Pub Football Week

, Budweiser, Carlsberg, Strongbow, Pepsi, Stella, Tennent's, WKD, Guinness, John Smiths and Coca ...

Billington Cartmell takes Carlsberg and LFC global

LONDON - Billington Cartmell has created a global through-the-line campaign for Carlsberg using...It is the first project for Carlsberg Breweries since the integrated communications agency ... the existing Carlsberg brand identity. A number of executions have been developed, depicting Carlsberg ... execution, a Liverpool scarf unites the fans at Anfield to Carlsberg drinkers in bars around the world ...

POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)

brands, including the likes of BMW, Sainsbury s, Carlsberg-Tetley and Orange. Its founder ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.