30 Jan 2012
| by Gemma Charles
Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer...The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ...
thirst-quenching, chilled drink.
Developed as a result of a strategic partnership between Carlsberg UK ...
the ad campaign.
David Scott, director of customer marketing for Carlsberg UK, said: "We're confident ...
22 Dec 2011
| by Gemma Charles
The revamped idents use the strapline "Tetley's sponsors Real Men's TV". The idents feature characters in a range of situations that bring the brand's personality to life through light-hearted, humorous conversations.
David Scott, customer marketing director for Tetley's brewer, Carlsberg UK ...
09 Dec 2011
| by Ben Hall
,104
858
978,963 shares
12. Carlsberg 'bikers ...
26 Sep 2011
| by Sara Kimberley
Carlsberg has staged a cinema stunt featuring couples negotiating an auditorium packed with bikers...by huge cheers from the hairy bikers and also handed a bottle of Carlsberg as the message, "That calls for a Carlsberg" came up on the cinema screen.
Carlsberg introduced its new strapline ...
05 Sep 2011
| by Daniel Farey-Jones
Carlsberg has struck a year-long £1.5m partnership with Sky Sports that will put a series of 20 TV...The campaign by creative agency Fold7 aims to get Carlsberg out of the fridge and into the hands ...
to reaffirm the brand proposition of Carlsberg as a reward, following the global relaunch around the line, "That calls for a Carlsberg", in April. They will run on all four Sky Sports channels and Sky Sports ...
05 Sep 2011
Carlsberg is launching a year-long television campaign in conjunction with Sky Sports, with Fold7...The 1.5 million partnership sees Carlsberg becoming Sky Sports' first-ever channel partner.
...
05 Sep 2011
| by Staff
depended on it, OMD did well to retain desirable clients in Carlsberg (£100 million) and easyJet (£25
05 Sep 2011
| by Staff
.
Meanwhile, the World Cup brought out the best in the agency. The Carlsberg "team talk" World Cup ad ...
12 Aug 2011
| by Gemma Charles
Carlsberg has revamped its brand experience area at Anfield on the eve of the new football season....The transformation of the 200 metre square Carlsberg lounge at Anfield was overseen by brand ...
tactics zone, electronic Carlsberg bottle display, goals wall and relationship wall, where Carlsberg captures some of the best moments in the club's history during the Carlsberg era.
Louise Larsen Bach ...
04 Aug 2011
| by Sarah Johnson
of most popular beer ads ever made, including Heineken, Guinness, Budweiser, Carlsberg, Kronenbourg, Coors...,820 shares / 4,028,650 views
Carlsberg 'team talk' 42,285 shares / 701 ...