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Think BR: Making the most of Euro 2012 sponsorship

that historically Carlsberg has done very well in its activation, and something that we have seen it revisit ...

Champions League final peaks at 10.6 million on ITV1

According to unofficial overnight figures, ITV1 had a peak audience of 10.56 million viewers, a 43.0% share of the TV watching audience, as the match reached its finishing stages at 10.25pm. Brands advertising during the show included Mastercard, Nike, Carlsberg, TV marketing body Thinkbox, Ford, Rockstar ...

Trading places: this week's people moves

Advertising Lisa Rokny , head of digital creative and development at CBS Outdoor , has been appointed the first marketing director at ad agency HMDG . Rokny will report to agency partner Greg Grimmer . ( Campaign ) Jo Boyd , former global account director on Carlsberg ...

Take That knocks Facebook off app chart summit

selection of the magazine's content and offers the full digital copy of the weekly for 3.49. Carlsberg ...

England manager launches branded player-rating system

deal with Carlsberg and will appear on take-home packs of Carlsberg and Carlsberg Export, alongside a ...

Liverpool nets record £80m shirt sponsorship deal

agreement with Carlsberg, which was valued at 8m a year. Standard Chartered is to appear on Liverpool ... with Carlsberg, which forbade the club from entering into talks with any other potential endorsers. Prior to the Carlsberg deal, Liverpool was sponsored by Italian electrical goods giant Candy and, until 1988, by local ...

Liverpool sponsor Carlsberg apologises for proposed Sun promotion

LONDON - Carlsberg has apologised to Liverpool FC fans and abandoned plans to run a promotion...Carlsberg is the Liverpool shirt sponsor, and had been planning a promotion, set to run ... ". The Liverpool Echo, which is owned by Trinity Mirror, reported that Carlsberg received emails and letters about ... by fans. Keld Strudhal, marketing director of Carlsberg International, told the newspaper: "It ...

Labour MP calls for alcohol ad ban at sports events

firms such as Carlsberg still sponsor football teams and rugby and cricket clubs. Stoate said ...

FA Cup contender West Brom seeks sponsor to replace T-Mobile

demonstrated our ability to deliver great value for our partners -- including T-Mobile, Carlsberg and JD Sports ...

Generate Sponsorship appoints Neill to PR role

, Aviva, RAC, Samsung, The FA, Nationwide, Carlsberg, Bennetts, Nestle, Prime Time Recruitment, 888.com ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.