ITV2 at ten years old
09 Dec 2008 | by Andy Fry
200 advertisers including Mars and Carlsberg-Tetley. Since 2005, ITV2 hits have included catch ...
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Mark Ritson on Branding: Two sides of sponsor's coin
10 Feb 2010 | by Mark Ritson
will lose lucrative deals with the likes of Samsung, Umbro and Carlsberg. So allow me to step in. Terry ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...
Up-and-coming sports in need of a marketing makeover
17 Jun 2008 | by Ed Kemp
's top clubs and with major club sponsors including Samsung, AIG, Carlsberg and Emirates about valuable ...
Tuborg in music link with O'Neill's
17 Jun 2008
Tuborg, the lager brand owned by Carlsberg, has joined forces with pub chain O'Neill's in a bid...The brewer has been building Tuborg's support of live music since its UK launch last year, and has switched the sponsorship and pouring rights for Glastonbury from Carlsberg to Tuborg. Under the two-month promotion, drinkers who buy a pint of Tuborg at an O'Neill's will be entered into a draw for a chance ...
Euro 2008 sponsors struggle to raise awareness
03 Jun 2008 | by Alex Brownsell
-Cola with the tournament, down from 14.5% on the same period four years ago. The rating for Carlsberg, which calculates its ...
Brands cash in on Euro 2008
03 Jun 2008 | by Alex Brownsell
Carlsberg has put together the most UK-facing marketing, including a TV ad and online guide for British fans ...
Media: Carlsberg backs Virgin Radio slot
27 May 2008
Carlsberg has signed a six-figure content-led sponsorship deal with Virgin Radio to run through...starting on Saturday, as part of an on-air and online tie-up. The Carlsberg-sponsored show, which ... and competitions to win Virgin Radio-branded cases of Carlsberg, barbecues and tickets to next month's Glastonbury ... show, promoting Carlsberg's official partner status with the tournament. Ian Hannaford, marketing ...
Broadband to revive interactive TV
08 Apr 2008 | by Gareth Jones
-button campaign for Carlsberg attracts 500,000 household interactions watching extended footage for more than four ...
E.ON cuts ties to Ipswich Town FC
15 Jan 2008
, with fellow FA sponsors Carlsberg and National Express, to encourage fans to make behavioural changes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
