30 under 30: the winners - Part One
26 Jul 2010 | by Harriet Dennys
and Carlsberg and is responsible for 100m of media billings. Connaughton started in TV, but last year s move ...
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Out of home top of mind
21 Sep 2010 | by Suzy Bashford
Carlsberg's landmark 2007 ambient activity, when the lager brand scattered 5000 in 10 and 20 notes across London with the message 'Carlsberg don't do litter. But if they did, it would probably be the best litter ...
FMCG brands winning in the World Cup - the last eight
05 Jul 2010 | by Neil Jenkinson
, social occasion. A walkover. Walkers 4 Pringles 0 Budweiser v Carlsberg Budweiser ... instant win' for Budweiser. Carlsberg s team talk promotion, on the other hand, appears on 2.5 million ... contribute with their own team talk. Carlsberg has put a lot of money into it and not cut any corners. It has ...
Budweiser tops World Cup sponsorship league
23 Jun 2010 | by Jacob Mathias
endured a tough week. Heineken fell 42.9% on the previous week, while Carlsberg slumped 50%. Hitwise ...
Close-Up: Who lifts advertising's World Cup?
11 Jun 2010
. "Lighter and faster"? Perhaps. "Cooler and sexier"? Nope. Shoots like the one for Carlsberg don't come ... : The Sun: 1 Adidas: 4 Coca-Cola: 2 Nike: 9 Carlsberg: 7 Sony: 1 ROONEY CARRUTHERS - founding ... 's very funny. The rest is history. Carlsberg. At last! An ad to make the hairs on the back of the neck ...
Ale brewer risks FIFA's wrath
08 Jun 2010 | by Gemma Charles
against our regulations'. Carlsberg, however, claims it will not take action, despite being the official ...
Wembley rebrands to help sponsor search
01 Jun 2010 | by Alex Brownsell
, including a potential "lead partner" for Wembley. Umbro and Carlsberg have already re-signed as "Official ...
McDonald's buys into Euro 2012 and 2016 tournaments
26 May 2010 | by John Reynolds
young people to participate in the game." Last week, Carlsberg signed up to be an official partner ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
Molson Coors aimed at encouraging more women to drink beer. 42. Darran Britton, Carlsberg UK Britton may be a Carlsberg lifer, but he has not risen to the role of marketing and strategy director ... role has been expanded to include strategy. Britton was heavily involved in the review of Carlsberg ...
Carlsberg signs up for Euro 2012
21 May 2010 | by Gemma Charles
LONDON - Carlsberg is to sponsor UEFA Euro 2012 in a move that extends its involvement...-fareast-language:#0400; mso-bidi-language:#0400;} It will be the seventh consecutive tournament with Carlsberg ... on promotional activity in the run-up to the event. Carlsberg and UEFA are developing plans for fan activation up to and during Euro 2012. Carlsberg has already obtained all rights to the Man of the match ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
