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Tetley's revamps ITV4 idents in £5m push

22 Dec 2011 | by Gemma Charles

The revamped idents use the strapline "Tetley's sponsors Real Men's TV". The idents feature characters in a range of situations that bring the brand's personality to life through light-hearted, humorous conversations. David Scott, customer marketing director for Tetley's brewer, Carlsberg UK ...

Which ads were most shared in 2011?

09 Dec 2011 | by Ben Hall

,104 858 978,963 shares 12. Carlsberg 'bikers ...

Food & Drink: Carlsberg calls for a fresh approach

08 Dec 2011

Carlsberg's latest marketing drive - That Calls for a Carlsberg....Campaign That Calls for a Carlsberg Client Carlsberg UK PR team Salt Communications ... , the royal wedding, the two May bank holidays and the FA Cup Final. Carlsberg wanted the campaign to position the beer as a reward for hard work. Objectives To communicate the launch of Carlsberg's new ...

Campaigns: Carlsberg calls for a fresh approach

08 Dec 2011 | by Joe Lepper

Campaign: That Calls for a Carlsberg Client: Carlsberg UK PR team: Salt Communications ... a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg ... and the FA Cup Final. Carlsberg wanted the campaign to position the beer as a reward for hard work ...

The creatives behind the Big winners

03 Nov 2011

years on accounts such as Carlsberg and Visa. They then joined Fallon and worked on clients including ...

My Media World: James Grant

26 Oct 2011 | by Jeremy King

. I loved working with Carlsberg at ZenithOptimedia, with Audi at MediaCom and then with GroupM at MSN ...

Carlsberg biker cinema stunt proves YouTube hit

26 Sep 2011 | by Sara Kimberley

Carlsberg has staged a cinema stunt featuring couples negotiating an auditorium packed with bikers...by huge cheers from the hairy bikers and also handed a bottle of Carlsberg as the message, "That calls for a Carlsberg" came up on the cinema screen. Carlsberg introduced its new strapline ...

Tuborg beer secures spotlight in LMFAO music vid

20 Sep 2011 | by Sara Kimberley

. The competition campaign, a collaboration between brand owner Carlsberg UK, Channel 4 and Bauer Media ... international media account for Carlsberg. After winning the competition Wroe jetted off to Las Vegas to meet ... at Carlsberg UK, said: "Both us and LMFAO were blown away by Josh s creativity and ideas for the video ...

Top 10 Sports Virals of all time

09 Sep 2011

-defying campaign. 6. Carlsberg Penguin Table Tennis Table Tennis rarely gets a mention in Campaign ...

Carlsberg signs year-long ad deal with Sky Sports

05 Sep 2011 | by Daniel Farey-Jones

Carlsberg has struck a year-long £1.5m partnership with Sky Sports that will put a series of 20 TV...The campaign by creative agency Fold7 aims to get Carlsberg out of the fridge and into the hands ... to reaffirm the brand proposition of Carlsberg as a reward, following the global relaunch around the line, "That calls for a Carlsberg", in April. They will run on all four Sky Sports channels and Sky Sports ...

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