MEDIA: Briefs
29 Jul 1999 | by IAN DARBY
marketing manager for Irish whiskeys at Campbell Distillers. MTV has signed up Carlsberg, Compaq ...
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STOP PRESS
05 Aug 1999 | by ALEXANDRA JARDINE
of Five. Carlsberg-Tetley has appointed Claydon Heeley to handle its pounds 4m below-the-line account for Carlsberg lager, which includes promotions around its sponsorship of next year s Euro 2000 ...
Carlsberg-Tetley
22 Jul 1999 | by ANNE-MARIE CRAWFORD
Carlsberg-Tetley is joining forces with leading music retailers and broadcasters for a summer...Carlsberg-Tetley is joining forces with leading music retailers and broadcasters for a summer music promotion called Sounds Good . The promotion, developed by Billington Cartmel and Perspectives, will run in selected pubs, at retailers including HMV, and on Virgin Radio. Prizes will vary according ...
MARKETING MIX: That was the week that was
22 Jul 1999
15 years ago: Bass takes on Carlsberg with the launch of Tennent s Pilsner in 440ml cans; Ford...15 years ago: Bass takes on Carlsberg with the launch of Tennent s Pilsner in 440ml cans; Ford is revealed to be revamping the Sierra after failing to lift sales beyond 7% of the UK car market. Ten years ago: Everest Double Glazing announces it is to change advertising for the first time in 18 ...
Briefs
01 Apr 1999 | by ALEXANDRA JARDINE
Off-licence chain First Quench has axed a number of Carlsberg-Tetley brands, raising questions...Off-licence chain First Quench has axed a number of Carlsberg-Tetley brands, raising questions about the dominance of parent company Whitbread s beers in the shops. First Quench was formed following the merger of Whitbread s Thresher chain and Allied Domecq s Victoria Wine. C-T and Whitbread ...
Key Euro 96 sponsors turn down deals for 2000 event
01 Apr 1999 | by IAN DARBY
are Carlsberg, Coca-Cola, Fujifilm, JVC, MasterCard, McDonald s and a computer games company - thought ...
MARKETING MIX: That was the week that was
28 Jan 1999 | by SUE BEENSTOCK
with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export....15 years ago: Sainsbury s breaks new ground by advertising its own brand of pet food, Supreme, on ITV and Channel 4 for the first time; Apple Computer launches its Macintosh home computer to compete with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export ...
PEOPLE’S JURY/FAVOURITE ADS: Levi’s concedes to Carlsberg. But against all predictions
11 Sep 1998 | by JADE GARRETT
Levi s, for once, didn t take the top spot, as Carlsberg Export proved to be this month...Levi s, for once, didn t take the top spot, as Carlsberg Export proved to be this month s favourite ad. The ad, which features a young couple in a marriage guidance counselling session, obviously ... POINTS 1 Carlsberg Export Saatchi Saatchi 6.6 2= Levi Strauss ...
PRIVATE VIEW
21 Aug 1998 | by NICK WELCH
niggle is that the soundtrack might be a bit busy. Carlsberg Export has a new commercial. Nicely ... out with your bloke and go to a marriage guidance counsellor just because he s delivering Carlsberg ... Exposure: National TV CARLSBERG TETLEY Project: Carlsberg Export Client: Doug Clydesdale ...
STOP PRESS
26 Feb 1998 | by DANNY ROGERS
the motor company British through a management buyout. Carlsberg-Tetley is to relaunch the premium version of its Carlsberg lager brand, Carlsberg Export, in an attempt to give the brand a higher profile in the off-trade. The brewer is expected to launch a dedicated ad campaign for Carlsberg Export ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
