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Biggest brands: Top 10 brands by product category 2008

. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...

When to ditch a strapline

from this.' Carlsberg, however, found a middle way and changed its long-running 'Probably' for 'Carlsberg don't do', which Gareth Roberts, the company's head of sponsorship, says allowed the brand to keep ...

BT to sponsor Isle of Wight festival

in Hyde Park (Ray-Ban and Sony Ericsson); Glastonbury (The Guardian, Orange, Carlsberg); and London s V ...

Profile: Making the connection - Niall O'Keefe, marketing director, PC World

-1999: Marketing manager, rising to brand director, Carlsberg Tetley 1999-2007: Director of consumer marketing ...

Best festivals for brands

conscious agenda; Carlsberg, for example, developed compostable cups. We want to celebrate products ... . GLASTONBURY Pilton, Somerset, 22-24 June Key brands: The Guardian, Orange, Carlsberg The vibe: Blend ...

LG Mobile to sign Liverpool FC deal

by Carlsberg but expires at the end of the season. John Bernard, head of marketing for LG Mobile, admitted ...

NEWS BRIEFS: Carlsberg crafts SMS World Cup promotion

Carlsberg has crafted an SMS on-trade World Cup promotion that will appear on dripmats. It features

Football Association hires M&C Saatchi to thank sponsors

The FA is keen to use advertising to recognise the efforts that companies such as Nationwide, Carlsberg and One 2 One have made to improve English football at all levels, from elite to the grass ... , including £30m partnerships with T-Mobile, Carlsberg and Coca-Cola, are likely to be announced shortly ...

Licensing sponsored by talkSPORT 1089/1053 AM: Why sponsors are great fans of sport - From football to Formula One, the sports licensing business is now booming. Andy Fry looks at this growth market

12m each for title rights are: Carlsberg, Coca-Cola, Fuji Film, Hyundai, JVC, MasterCard, McDonald ...

Stop Press

competition Super League. The Carlsberg-Tetley brand has signed a pounds 2m deal over two years to support ...

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