IBM link-up with Olympics to end
13 Aug 1998 | by LISA CAMPBELL
computer technology for this year s Winter Olympics. Carlsberg has pulled out of its sponsorship ...
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PEOPLE’S JURY/FAVOURITE ADS: Levi’s concedes to Carlsberg. But against all predictions
11 Sep 1998 | by JADE GARRETT
Levi s, for once, didn t take the top spot, as Carlsberg Export proved to be this month...Levi s, for once, didn t take the top spot, as Carlsberg Export proved to be this month s favourite ad. The ad, which features a young couple in a marriage guidance counselling session, obviously ... POINTS 1 Carlsberg Export Saatchi Saatchi 6.6 2= Levi Strauss ...
STOP PRESS
28 May 1998 | by DANNY ROGERS
Goldfish Guide . Carlsberg-Tetley brand Calder s Cream Ale has signed a three-year deal ...
REVIEW
16 Jan 1998 | by CLAIRE BEALE
director of KP s crisp division, has been appointed UK marketing director of Carlsberg-Tetley. After ... , Carlsberg, Tetley s Bitter and Calders Cream Ale. - General release Interfocus has won Lloyds TSB ...
Carlsberg extends postcard facility to other Websites
03 Oct 1997 | by MAIRI CLARK
Carlsberg is bidding to become a central communication point on the Internet by placing its...Carlsberg is bidding to become a central communication point on the Internet by placing its ... and the Microsoft Network. Cmail was initially created by Carlsberg s Web specialist agency, CHBi, as part of the brand s new-media presence during Euro 96. Each card has the Carlsberg logo on the top right ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
05 Sep 1997 | by KAREN YATES
, Conspiracy Theory, BT Talkworks, Mastercard and Carlsberg. Western International Media bought Carlsberg into the break, as the client is keen to be associated with Channel 5 s sports coverage ... .00 Break transmission time: 20.00 BARB: 4.8 ABC1 men TVRs (live) Client: Carlsberg Agency: Zenith ...
REVIEW: Marketing and advertising news in the week’s press
04 Jul 1997 | by EMMA HALL
Carlsberg-Tetley is expected to review its marketing operation following the rejection of its...Carlsberg-Tetley is expected to review its marketing operation following the rejection of its proposed merger with Bass by Margaret Beckett, president of the Board of Trade. The company will review its portfolio of brands, its marketing department and its agency relationships. Marketing ...
UNRAVELLING TV TIE-UPS: The latest example of advertiser-funded programming was Look Who’s Talking from BT. Meg Carter reports on how advertisers can get closer to TV shows, and asks whether there is any evidence to prove that consumers care
14 Mar 1997 | by MEG CARTER
ITV s Holding the Baby with Carlsberg-Tetley and Bass. HOW MUCH DOES IT COST? Paying a prop ...
REVIEW: Marketing and advertising news in the week’s press
24 Jan 1997 | by JOHN TYLEE
on sponsorship deals this year. Marketing Week Three of the top five marketers at Carlsberg-Tetley, including the marketing controllers for both Carlsberg and Tetley, have resigned following its takeover ... and John Slade, Carlsberg s marketing controller, is to launch a troubleshooting firm. Marketing ...
NEWS: BRIEFS
12 Dec 1996
s pounds 200m bid for Carlsberg-Tetley. The MMC is concerned that Bass would be in an unfairly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
