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PRIVATE VIEW

around the world doing those Carlsberg ads. Barclays Bank Project: Barclaycard Client: Paul ...

WHEN THE SELLING GETS TOUGH ... Sales are plummeting, the audience has scarpered and rival media have moved in for the kill. So how do the sales staff cope? Rob Gray reports

to shed its joke image among some serious advertisers. Procter & Gamble, BT and Carlsberg ...

HOTLINE

Carlsberg is looking for a below-the-line agency to create a brand-promotion campaign around its...Carlsberg is looking for a below-the-line agency to create a brand-promotion campaign around its sponsorship of the Euro 2000 football championship, to be held in Belgium and Holland. Claydon Heeley and IMP will pitch for the pounds 4 million task. The travel company, First Choice Holidays ...

Carlsberg extends postcard facility to other Websites

Carlsberg is bidding to become a central communication point on the Internet by placing its...Carlsberg is bidding to become a central communication point on the Internet by placing its ... and the Microsoft Network. Cmail was initially created by Carlsberg s Web specialist agency, CHBi, as part of the brand s new-media presence during Euro 96. Each card has the Carlsberg logo on the top right ...

REVIEW: Marketing and advertising news in the week’s press

Carlsberg-Tetley is expected to review its marketing operation following the rejection of its...Carlsberg-Tetley is expected to review its marketing operation following the rejection of its proposed merger with Bass by Margaret Beckett, president of the Board of Trade. The company will review its portfolio of brands, its marketing department and its agency relationships. Marketing ...

REVIEW: Marketing and advertising news in the week’s press

for driving forward a new marketing strategy, following last year s failed merger with Carlsberg ...

Euro 96 What’s in it for you?

s worst nightmare. Event sponsors Event sponsors Euro 96 Canon, Carlsberg ...

 

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