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MARKETING FOCUS: TOP 100 ADVERTISERS - Confounding the pessimists, our top 100 chart from Media Monitoring Service shows increased ad budgets for many of Britain’s biggest brands and companies. In part one, Jane Bainbridge looks at the major shift

,398,214 -5.16 98 20th Century Fox 14,486,055 10,925,016 24.58 99 Carlsberg ... ,059,825 0 1,115,959 99 Carlsberg-Tetley Brewing 825,143 0 462,143 100 ...

MARKETING MIX: That was the week that was

with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export....15 years ago: Sainsbury s breaks new ground by advertising its own brand of pet food, Supreme, on ITV and Channel 4 for the first time; Apple Computer launches its Macintosh home computer to compete with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export ...

MEDIA: Joint promoters

Carlsberg, Compaq Computer and Suzuki will be joint sponsors of this year s MTV music awards....Carlsberg, Compaq Computer and Suzuki will be joint sponsors of this year s MTV music awards. ...

IBM link-up with Olympics to end

computer technology for this year s Winter Olympics. Carlsberg has pulled out of its sponsorship ...

STOP PRESS

Goldfish Guide . Carlsberg-Tetley brand Calder s Cream Ale has signed a three-year deal ...

Carlsberg extends postcard facility to other Websites

Carlsberg is bidding to become a central communication point on the Internet by placing its...Carlsberg is bidding to become a central communication point on the Internet by placing its ... and the Microsoft Network. Cmail was initially created by Carlsberg s Web specialist agency, CHBi, as part of the brand s new-media presence during Euro 96. Each card has the Carlsberg logo on the top right ...

REVIEW: Marketing and advertising news in the week’s press

Carlsberg-Tetley is expected to review its marketing operation following the rejection of its...Carlsberg-Tetley is expected to review its marketing operation following the rejection of its proposed merger with Bass by Margaret Beckett, president of the Board of Trade. The company will review its portfolio of brands, its marketing department and its agency relationships. Marketing ...

REVIEW: Marketing and advertising news in the week’s press

for driving forward a new marketing strategy, following last year s failed merger with Carlsberg ...

Euro 96 What’s in it for you?

s worst nightmare. Event sponsors Event sponsors Euro 96 Canon, Carlsberg ...

ADVERTISING: BRIEFS

-Cola Cup last weekend. The ad was part of Carlsberg s Euro 96 support and was created by K Advertising ...

 

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