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LONDON - Carlsberg is reviewing its £20 million pan-European media planning and buying account....The Danish brewer, which owns beers including Tetley and Tuborg as well as the main Carlsberg ... will not be included. Sources suggested that OMD is likely to repitch for the account. Carlsberg s media spend has ... and 13 million in the UK. However, its 2008 UK spend was 3 million on the main Carlsberg brand ...
ZenithOptimedia is being reviewed by two of its biggest clients - Carlsberg and MG Rover - which...Carlsberg, the Copenhagen-based brewer, is in the early stages of a review of its global media ... £13 million. During Euro 2004, Carlsberg pumped an additional £23 million into marketing ... -running "So good, the Danes hate to see it leave" strapline for Carlsberg's advertising. The car-maker MG ...
Carlsberg's interactive work goes a long way toward encapsulating the true potential of interactive...Saatchi & Saatchi and PPC have used TV to enhance the Carlsberg brand by turning a compelling 30 ... . The original creative copy is strong and eminently watchable, and Carlsberg has carried this from the broadcast ... -second spot when making an ad. Congratulations to Carlsberg, Saatchis and PPC on this campaign. ...
Carlsberg has signed a six-figure content-led sponsorship deal with Virgin Radio to run through...starting on Saturday, as part of an on-air and online tie-up. The Carlsberg-sponsored show, which ... and competitions to win Virgin Radio-branded cases of Carlsberg, barbecues and tickets to next month's Glastonbury ... show, promoting Carlsberg's official partner status with the tournament. Ian Hannaford, marketing ...
Carlsberg has partnered with Sky to launch an off-trade promotion offering consumers the chance...to win a Sky TV 3D package, each week until January, if they buy special packs of Carlsberg and Carlsberg ... +HD, and four pairs of 3D glasses. Carlsberg will back the promotion with a print and radio ad campaign ... literature. Paul Davies, director of brands and insight at Carlsberg UK, said: "Carlsberg UK research has ...
Emap Advertising has signed a six-figure deal with Carlsberg as part of the lager brand's first magazine advertising campaign. The five-month campaign, brokered by ZenithOptimedia, will run across men's titles including Arena, FHM, Q, Empire and Mojo and will attempt to reposition Carlsberg Export Extra ...
The new Carlsberg ad first aired on 15 May and was screened again on 13 June. Coinciding ... -established approach and slogans used by Carlsberg of: "If Carlsberg made ..." and "Probably the best lager ... . Carlsberg's continued sponsorship of the sport and its football-related ads will continue to establish a ...
LONDON - Danish brewing giant Carlsberg is reviewing its £42m (€60m) European media planning...next year at the latest and will focus on Carlsberg's nine major European markets, of which the UK is one of the largest, worth £13m with the Carlsberg and Tetley brands. Denmark, Norway, Sweden ... . Alex Myers, vice-president marketing and innovation at Carlsberg, said: "Our relationship ...
LONDON - Carlsberg has appointed OMD Europe to handle its £42m pan-European media account....The move is a blow to ZenithOptimedia, which loses the £13m UK account for the Carlsberg and Tetley brands. Carlsberg had shortlisted OMD and ZenithOptimedia for the final stages of a four ... Myers, vice-president marketing and innovation at Carlsberg. "The review process will help us ...
Carlsberg is consolidating its £42m pan-European media planning and buying account into OMD Europe...Though Carlsberg has yet to sign a contract with OMD, the brewer has entered into exclusive ... includes all Carlsberg's European lager and ale brands in nine countries. In the UK, which is the biggest market, these include Carlsberg Lager, Carlsberg Export and Tetley Bitter. OMD won the account ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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