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Gareth Roberts, head of external comms and sponsorship, Carlsberg UK - the official beer...of Carlsberg hurtle noisily along conveyor belts as vast machines herd them into formation. Short ... few weeks.’ Carlsberg is, of course, the official beer of the England team. Roberts’ accent carries traces of Chelmsford, the Essex town where he spent his formative years. And after 17 years at Carlsberg ...
Carlsberg UK is reviewing its PR support as Ketchum, the brewer's retained agency of 12 years...Donna Cresswell, comms head at Carlsberg UK, sales of whose flagship brand rocketed in Britain last year, said: 'We are in a pitch situation.' Ketchum handles corporate and trade PR for Carlsberg ... brand. Carlsberg UK this January pledged an 'all-singing, all-dancing' PR campaign for Holsten ...
Carlsberg is limbering up for a major international PR push following the biggest acquisition...The account will be led by M Communications founder Nick Miles, reporting to Carlsberg chief ... to advise Carlsberg on purchasing the remaining 40 per cent stake it did not own in Carlsberg Breweries from Norway’s Orkla for DKr14.8bn (£1.33bn), a move which is expected to boost Carlsberg’s share price because ...
for the bulk of Carlsberg UK's promotional business....The agencies largely replace Ketchum, Carlsberg's former retained agency of 12 years. Priority products for PR work will be the core Carlsberg brand, Carlsberg Export, Holsten and Tetley's. The award ... for the brewing giant said the shake up was intended to help Carlsberg 'refresh its approach' to communications ...
The former head of comms at brewer Carlsberg UK has joined the Motor Neurone Disease Association....was Carlsberg s top UK communicator until her departure last June ( PRWeek , 2 June 2006). She had been ... that running her own agency was not for me and that she missed working with a team. Her role at Carlsberg ...
Lager giant Carlsberg International has hired Hill and Knowlton on a retainer to help promote its...Lager giant Carlsberg International has hired Hill and Knowlton on a retainer to help promote ... sponsorship of the MTV Best Fan Award last month. Carlsberg International had never used a PR agency before ... that local Carlsberg companies worldwide can use to exploit coverage of sponsorship. ...
Carlsberg is to impose stricter regulation on its investor relations staff, after being rebuked...the publication of our results, IR staff will have no contact whatsoever with analysts,' she said. Carlsberg ... provides.(Carlsberg) has violated its duty of ensuring the entire market has equal access to price ...
Carlsberg-Tetley, still reeling from a media battering over its new alcopop Thickhead, has lost...Carlsberg-Tetley, still reeling from a media battering over its new alcopop Thickhead, has lost ... Carlsberg-Tetley on 6 September came just three days after the launch of Thickhead but it is understood ... , Scottish Courage and Scottish and Newcastle Retail. Bain has been replaced at Carlsberg by its ...
Campaign: That Calls for a Carlsberg Client: Carlsberg UK PR team: Salt Communications ... a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg ... and the FA Cup Final. Carlsberg wanted the campaign to position the beer as a reward for hard work ...
Carlsberg's latest marketing drive - That Calls for a Carlsberg....Campaign That Calls for a Carlsberg Client Carlsberg UK PR team Salt Communications ... , the royal wedding, the two May bank holidays and the FA Cup Final. Carlsberg wanted the campaign to position the beer as a reward for hard work. Objectives To communicate the launch of Carlsberg's new ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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