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Carlsberg 'Everest' by Fold7

Carlsberg returns to UK TV sets for the first time since April.

Carlsberg 'that calls for a Carlsberg' by Fold7

Carlsberg is launching a year-long television campaign in conjunction with Sky Sports, with Fold7...The 1.5 million partnership sees Carlsberg becoming Sky Sports' first-ever channel partner. ...

LBi wins pitch for Carlsberg digital

Carlsberg, the brewing group, has appointed LBi to handle its global digital account....The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked ... will be responsible for developing a strategic framework for the Carlsberg brand and for leading the creation ...

Carlsberg 'fan academy' by Fold7

Des Lynam, Stuart Pearce and Sir Bobby Charlton star in a new TV campaign for Carlsberg.

Brand Barometer - Carlsberg scores a winner

The new Carlsberg ad first aired on 15 May and was screened again on 13 June. Coinciding ... -established approach and slogans used by Carlsberg of: "If Carlsberg made ..." and "Probably the best lager ... . Carlsberg's continued sponsorship of the sport and its football-related ads will continue to establish a ...

OMD appointed to Carlsberg £100m international media business

LONDON - Carlsberg has appointed OMD to handle its consolidated international media planning..., along with Carlsberg, The review included 22 markets in Europe and Asia including the UK, Germany, France, Russia, Hong Kong, Malaysia and Singapore. Carlsberg said in a statement: "As part of Carlsberg ... supplier arrangements globally for all markets under the remit of Carlsberg Group. We are now pleased ...

Jo Boyd joins Anthem Worldwide as MD

Jo Boyd, former global account director on Carlsberg at Publicis Groupe, has been appointed...in 2010. He left Publicis earlier this year, soon after its relationship with Carlsberg ended ...

School Reports 2011: OMD Group

depended on it, OMD did well to retain desirable clients in Carlsberg (£100 million) and easyJet (£25

MediaVest lands £5m Heineken account

The decision to move the account, thought to be worth 5m, comes after the beer brand bought rival Scottish Newcastle as part of a consortium with Carlsberg. Publicis Groupe's MediaVest already handles the media planning and buying for Scottish and Newcastle. The three companies are now due to integrate ...

JWT acquires Belgian digital and direct agency

The WPP-owned company has bought Tagora.com, which specialises in building brand loyalty and adoption, and has reported 2006 revenue growth for 2006 of 3.6m ( 2.7m). Tagora, which is based in Brussels, has a client list that includes Radisson, Carlsberg and Cisco, and has been acquired to boost JWT ...

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