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Carlsberg has embraced viral marketing for the latest instalment in its long-running Probably ... at Kingsmeadow, the home of AFC Wimbledon, in the Carlsberg FA Trophy match against Torquay in February 2008 ... to miss an away game at Bromley. The announcement then finishes with: Carlsberg don t do wives ...
Carlsberg has drawn on the prevailing economic climate with a new TV commercial that offers Irish...Carlsberg has drawn on the prevailing economic climate with a new TV commercial that offers Irish drinkers some light relief from the recession. ...
Carlsberg returns to UK TV sets for the first time since April.
Carlsberg has launched a star-studded World Cup ad to promote its status as the official beer
Carlsberg has signed up singer Bryan Ferry to star in its latest TV campaign as part of a 13m spend on media in 2007. The ad will debut during the opening ceremony of the Rugby World Cup 2007, on ITV1 on September 7th. The ad was produced by Saatchi and Saatchi and directed by Vaughan Arnell ...
LONDON - Carlsberg is reviewing its £20 million pan-European media planning and buying account....The Danish brewer, which owns beers including Tetley and Tuborg as well as the main Carlsberg ... will not be included. Sources suggested that OMD is likely to repitch for the account. Carlsberg s media spend has ... and 13 million in the UK. However, its 2008 UK spend was 3 million on the main Carlsberg brand ...
Carlsberg has secured an editorial tie-up between its branded football video website, Partofthegame...Under the agreement, Goal.com will introduce video content, while Partofthegame.tv will feature sports news and football scores. This week, Carlsberg will post user-generated videos from last week's Champions League final between Barcelona and Manchester United. The fans that have produced the most popular ...
Another nice addition to the long running 'Carlsberg Don't...' series. This time Carlsberg doesn't do Mondays. We see Kevin in a lift being greeted by a host of women, a colleague tells him that he's wanted by his boss, who calls him in not to fire him but to give him a much better job with a much bigger ...
LONDON - Carlsberg is restructuring its marketing department in response to the decline of the on...The brewer has started a consultation among its 30-strong marketing department, which will conclude later in the month. After the restructure, Carlsberg intends to unveil a major marketing initiative aimed at increasing on-trade sales. A spokesman for the company could not rule out job cuts ...
Tetley's bitter has called a pitch for its £2 million advertising account held by Saatchi & Saatchi. The company, which is owned by Carlsberg, is in the process of talking to undisclosed Northern agencies about the business. Saatchi & Saatchi will not repitch. Tetley's is reviewing the business ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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