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Carlsberg is celebrating the 25th anniversary of its famous advertising slogan, Probably the best...Carlsberg is celebrating the 25th anniversary of its famous advertising slogan, Probably ... to its chorus, the film cuts to present-day images of the Carlsberg sign hanging in bars, pubs ... that the lone salesman is, in fact, the founding father of Carlsberg - and that his future was to be brighter ...
Tetley's bitter has called a pitch for its £2 million advertising account held by Saatchi & Saatchi. The company, which is owned by Carlsberg, is in the process of talking to undisclosed Northern agencies about the business. Saatchi & Saatchi will not repitch. Tetley's is reviewing the business ...
Saatchi & Saatchi's grip on the global Carlsberg account is under threat with news that the Danish...Carlsberg has asked Saatchis, Wieden & Kennedy and Shop to pitch for the branding project, which will focus on Carlsberg's European and Asian markets. The pitch, which is being run from Denmark, is due to be concluded in the summer. Mikkel Andersen, the international marketing manager at Carlsberg, is leading ...
ZenithOptimedia is being reviewed by two of its biggest clients - Carlsberg and MG Rover - which...Carlsberg, the Copenhagen-based brewer, is in the early stages of a review of its global media ... £13 million. During Euro 2004, Carlsberg pumped an additional £23 million into marketing ... -running "So good, the Danes hate to see it leave" strapline for Carlsberg's advertising. The car-maker MG ...
Wieden & Kennedy Amsterdam has snatched the global Carlsberg account from Saatchi & Saatchi after a...The review was overseen by Carlsberg's international marketing manager, Mikkel Anderson. The process began in May after Carlsberg found Saatchis' "expect company" ideas were not working well in all ... on Carlsberg's Asian and European markets. Carlsberg may also run the work in the UK. The appointment does ...
its flagship Carlsberg business after the resignation this week of Glen Fraser, K Advertising...to run its flagship Carlsberg business after the resignation this week of Glen Fraser, K Advertising s client services director. Fraser oversaw the UK Carlsberg business at K Advertising, and worked on other accounts, including GM Card and Allied Domecq. K Advertising s Carlsberg account ...
The company, which is owned by Carlsberg, is in the process of talking to a number of unnamed Northern agencies about the business. Saatchi Saatchi, will not repitch. Tetley is reviewing the business in an attempt to re-build its brand by focussing its commercial activity back into its Northern ...
K Advertising is launching a fly-on-the-wall documentary-style campaign to promote Carlsberg...K Advertising is launching a fly-on-the-wall documentary-style campaign to promote Carlsberg s sponsorship of the Euro 96 football championships. Carlsberg has decided to centre its Euro 96 advertising around the 1996 Carlsberg Pub Cup - a national tournament, created by Carlsberg and supported ...
After a partnership of eight years, Carlsberg has severed ties with VVL/BBDO and appointed Duval...Claus Lorenzen, the marketing brand manager for Carlsberg, cited Duval Guillaume's through-the-line positioning as the reason behind the agency's appointment. ...
in the world' strategy for Carlsberg....This one, a viral, is filmed on a camera phone in the crowd at Kingsmeadow, the home of AFC Wimbledon in the Carlsberg FA Trophy match against Torquay in February 2008. As the crowd waits ... : This announcement was brought to you by Carlsberg. Carlsberg don t do wives but if they did they d probably ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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