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LONDON - Carlsberg is reviewing its £20 million pan-European media planning and buying account....The Danish brewer, which owns beers including Tetley and Tuborg as well as the main Carlsberg ... will not be included. Sources suggested that OMD is likely to repitch for the account. Carlsberg s media spend has ... and 13 million in the UK. However, its 2008 UK spend was 3 million on the main Carlsberg brand ...
LONDON - Carlsberg has called a review of its global advertising account. The brewer has approached...the relationships that Carlsberg agencies hold in local markets. The Carlsberg UK account is handled by Saatchi ... , Carlsberg handed Saatchi Saatchi in the UK the advertising account for its San Miguel brand without a pitch. Carlsberg took over the UK marketing and distribution of San Miguel in November last year ...
Scandinavian agency Prime Sweden has created a series of films for Carlsberg aimed at young men who...director and senior partner at Prime Sweden the creator of the spots, said: "Carlsberg hit on a perennial ...
Carlsberg, the brewing group, has appointed LBi to handle its global digital account....The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked ... will be responsible for developing a strategic framework for the Carlsberg brand and for leading the creation ...
Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby...with a pint of Carlsberg. The creative director on the ad was Ryan Newey, who worked with creatives ... it is to be an England fan. In 'Fan Academy', Fold7 have delivered a characteristically Carlsberg campaign, which we ...
Sara Kimberley likes the fact that she discovers something new every time she watches Carlsberg..."It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed ...
Carlsberg has staged a cinema stunt featuring couples negotiating an auditorium packed with bikers...by huge cheers from the hairy bikers and also handed a bottle of Carlsberg as the message, "That calls for a Carlsberg" came up on the cinema screen. Carlsberg introduced its new strapline ...
Carlsberg is holding a review of its global digital advertising arrangements, as the brand aims..., the group media director at Carlsberg, said the brewer is also "in dialogue with other agencies to support us on various initiatives". The move does not affect Carlsberg's relationship with the UK ...
LONDON - Did the public take comfort from Carlsberg's recession-themed ad for the Irish market?...Play the video above to find out Watch Carlsberg 'thatchers' by Irish International BBDO Video produced by Vox Pops International on behalf of Campaign. ...
Matt Williams is disappointed that the "adventurous overhaul" of Carlsberg's marketing strategy has
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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